PENNSAUKEN, N.J. — Williams Trading Co. has added Nature Labs into its list of full-line manufacturers.
“We are very excited to have Williams Trading as our newest full line distributor,” said Lou Rivers, CEO of Nature Labs USA. “They are truly great to work with. Over 40 years of experience backing them, we have seen a huge growth spurt in our brands!”
Honey Bear made with Royal Jelly is one division of the company’s flagship line, Nature Lovin’ Lubricants. Nature Lovin’ is also comprised of Koala, a premium water-based line available in a variety of flavors, including Tiramisu and Strawberry Margarita. Cosmic Bear is the only glow in the dark lube on the market, and Grizzly encompasses four distinct formulas.
Rivers, who founded Nature Labs, has also expanded his target markets to include the Pride Lubricants for the cause, designed for the LGBT community, and the Naturally Yours line; a premium lubricant with clean, mainstream packaging. Naturally Yours is also vegan and kosher.
“This is a person who really understands the importance of inclusiveness for its customer base,” said Angela D, marketing and manufacturer liaison. “You feel sound backing such a strong organization; just the amount of research and development that is dedicated to each formula is astounding. From a marketing standpoint, the products really sell themselves. Going full-line really was a no-brainer in this particular situation, as they made it quite easy.”
The limited edition Koala Holiday Flavors is now available for immediate shipping from Williams Trading.