WILLIAMS TRADING CO. LAUNCHES EXCLUSIVE BULK PRODUCT LINE WITH BLUSH NOVELTIES
Williams Trading Co. is pleased to announce Blush Novelty Product’s first eco-friendly product line, will be available January 2014. This new product line includes 37 of their top-selling products, packaged in a convenient bulk wrapping. The line is ideal for drop-shipment through Muffs & Cuffs- Williams Trading Co.’s E-commerce distribution channel- and is also perfect for Home Party Consultants.
Bulk packaging not only offers an environmentally sound solution to package waste reduction, it also improves efficiency in supply-chain fulfillment, and reduces warehouse storage costs. The savings are in turn passed along to the E-commerce shopper.
“As a consumer product advocate, we listened to the needs of our channel partners and their customers. They are often frustrated with oversized packaging and the waste generated. E-commerce customers do not require oversized, retail packaging and will realize there is a cost-saving associated with being an online shopper.” claims Scott Dantis, Director of Marketing & Sales.
“Blush’s new product line will be in stock and available for shipment through Muffs & Cuffs in time to kick-off the New Year. Our Muffs & Cuffs business unit offers direct drop shipment fulfillment as a perfect complement for this new bulk offering.” states Rich Pyne, Muffs & Cuffs VP of Sales. “We are ready to direct drop ship this new bulk product line and support our E-commerce customer base with data feeds, images and content copy.”