Williams Trading Co Launches a New Spring Fling Marketing Campaign

Fresh New Products and Retail Merchandising Support for the New Season from the Williams Trading Co Team.


With our premier partners’ support including  PipeDream , CalExotics , Blush Novelties and many new specialty vendors, Williams Trading Co is pleased to announce the launch of the “Spring Fling Marketing Program.”  The marketing plan will refresh a retail partner’s floor with new products and support in-store merchandising with attractive and unique display/tester programs.  “Spring is a time for growth and renewal; and after a record breaking winter on the East Coast, we are pleased to announce the Spring Fling program, designed specifically to support and grow our Brick and Mortar Retail Channel” reports Scott Dantis, Marketing Director.


“We’ve added notable high-end brands, including Jimmy Jane’s full product line and the hot, new Limon and Ola massagers from Minnalife featuring patented pillow technology. Our assortment has expanded to include specialty product lines Garden of Eden Intimacy kits, BodiSpa  and a new fetish travel kit from Pocket Dungeon; all exclusive to Williams Trading Co. Additionally, we have several attractive retail display programs from Cal Exotics, Rocks-Off,  OhMiBod,  Nu Sensuelle, Blush Novelties, BodiSpa and Minnalife.  Effective visual merchandising presentation plays an important role in introducing the consumer to our dealer brands.”


The Spring Fling Program includes select full line discounts, along with a digital and printed Spring Fling Catalog. The marketing initiative program is supported with a robust brand advertising program and customized retailer displays and testers.The Spring Fling Catalog includes 50 pages of over 500 hand-selected items that are in stock for immediate shipment. Looking at the seasonality of our business, the veteran distributor has planned full assortments from Pipedream Products, Cal Exotics Novelties and Hott Products to focus on the upcoming Bachelor and Bachelorette selling season, as well as several new categories for retail floor expansion.


Williams Trading Co. is a full line Adult Wholesale Distributor with 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly.  Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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