Williams Trading Co. To Showcase Over Sixty Vendors at ILS, Expands with a New ILS Anniversary Product Demo Booth


Leading adult novelty distributor Williams Trading Co. will display over sixty Branded manufacturers at the upcoming 2014 International Lingerie Show with the introduction of a newly-designed booth in celebrating its 40th Anniversary. This new anniversary booth will showcase the Spring Release products which are a combination of industry heavy-hitters and new designers entering the market.

“The new ILS booth we’re debuting is phenomenal.” Erin MacCord, new Vendor Liaison for Williams Trading Co. “It’s bright, spacious and will really be a great backdrop for the products our vendors are showcasing.”

Throughout the course of the event, Williams Trading Co.’s experienced sales staff will be on hand to assist visitors with any questions they have. Senior Account Representative Ron Kohls says,” We’ve been in this business for a long time. We know the market, product trends, top sellers…all the nuances of the industry.”

In addition to the new Product Demo Showcase Booth at this ILS, Williams Trading Co will also support a second vendor product showcase booth which will preview new offerings from over 40 individual vendors. As part of their product showcase, Williams Trading Co will also offer hourly New Product Release Sessions from Pipedream, Nasstoys, Cal Exotics, Evolved, System Jo, Nu Sensuelle, Minna, Jopen, Wet, Aneros, Perfect Fit, BMS and Pocket Dungeon.

“We’re so thrilled to be at ILS with our new booth,” says Robert Pyne Jr., President of Williams Trading Co. “I’m really looking forward to seeing familiar, friendly faces in the industry we’ve done business with for over forty years.”

Visit Williams Trading Co. and Muffs & Cuffs at Booths 654-656 & 647-750.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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