Williams Trading Co. Kicks Off July Summer Savings with a Big 3 Super Sale from Nasstoy’s, Pipedream and California Exotics Novelties
Pennsauken, NJ – Williams Trading Co. is pleased to announce the first-ever Big 3 Super Sale of the adult industry’s heavy hitters; Pipedream, Nasstoys and Cal Exotics. This unprecedented event features a 30% wholesale discount on Nasstoy’s entire product line for the month of July. Special offers from Pipedream and California Exotic Novelties will also be available throughout the month.
Never before has Williams Trading Co. offered a sale on the top three novelty manufacturers at once because July is typically a slower month for retail traffic. However, when combined with the Gay Pride summer selling season and recently released LGBT sales catalog, it made sense to continue passing along the savings to our customers.
“We’ve added over 500 new items from the best brands in the industry.” Erin M. Marketing and Vendor Liaison for Williams Trading Co. “Our focus is on assisting with effective presentation of our key brands through the use of time proven merchandising tactics supported with training and measured add-on sales strategies.”
Currently, our LGBT marketing program is supported with in store displays and merchandising support material. NuSensuelle, Blush, OhMiBod, Cal Exotics, Jimmyjane and Lelo are offering a tester program to help engage the LGBT consumer. Pipedream is providing a unique body mold program for display and demonstration of their exciting new Fetish Fantasy strap-ons. “The sleek, silky white body molds come complete with a hanger for easy grid wall display.” says Rich Pyne, VP of Sales.
“Effective cross selling and up selling is an important part of the pride season.” Scott D., Director of Sales & Marketing. “To assist our retail partners with cross selling, we created a special prepack of sample lube testers which introduces the consumer to a new brand: such as Wet, System Jo, ID and much more. We also offer a full line of Lube Shooters to optimize add-on sales and help build the retail basket.”
Williams Trading Co.’s seasoned sales staff can help guide a store owner to the correct mix of products and offer a strong discount on the major brands to help increase their Pride Season margin of growth during the Big 3 Super Sale. Contact your Williams Trading Co. sales representative at 800-423-8587 for ordering information.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.