BATH, U.K. – Although Lovehoney has been working closely with “Fifty Shades of Grey” author E L James for their collaborative Official Pleasure Collection for some time now, the company says it was a surprise when the pop culture icon stopped by Lovehoney’s headquarters last week.
According to the company, James was there to go behind the scenes and get hands-on, picking and packing her products for unaware costumers.
Following Lovehoney’s mantra of “always go[ing] the extra inch,” James even snuck in a signed copy of her book into an unsuspecting fan’s order. James’ note to the customer said: “Sara, Your box was packed by E L James x” and signed with Christian Grey’s catchphrase, “Laters Baby.”
During her visit to Lovehoney, James also documented her experience for her fans onInstagram.
“We meet with E L James regularly to discuss new product ideas for the ranges, review samples and choose names. (And hear all the gossip about the movie!),” Lovehoney founder Neal Slateford told XBIZ. “She’s great fun to work with and very involved in the development process. She had a fantastic time meeting all the Lovehoney staff and was happy to sign dozens of books and Pleasure Collection goodies as well as pose for countless selfies.”
Photo: E L James with Lovehoney founders Richard Longhurst and Neal Slateford