CHATSWORTH — Pipedream Products announced that the release of “Fifty Shades of Grey” brought record-breaking numbers along with it — in the box office and for adult retailers.
Following the film’s Valentine’s Day release, Pipedream’s network of 10,000-plus distributors and retailers reported double-digit increases across the board.
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“It was a perfect storm: Valentine’s Day on a Saturday, decent weather throughout most of the country, and the opening day of the hottest movie of the year,” explained Steve Sav, Pipedream vice president of sales. “The rush actually started on Wednesday. Our retailers reported a huge increase in Fetish Fantasy sales, and noticed a lot more women shopping.”
The Fetish Fantasy family of brands continues to drive beginners bondage sales, Sav says.
Retailers have noted a few items in particular that have commanded audiences’ attention, including Fetish Fantasy Limited Edition Grey Silk Ties and Fetish Fantasy Limited Edition Ben-Wa Balls.
Fetish Fantasy and other brand and product videos are available for in-store and online use at PDTV and Vimeo.com/pipedream.
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