Williams Trading Co. Launches a 2015 Gay Pride Marketing Campaign for the Summer Season
Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to offer a comprehensive marketing campaign supporting the 2015 Pride season. This new marketing program is being supported with a partnership with JRL Charts – the leader in LGBT B2B entertainment, the exclusive launch of a digital interactive Pride 2015 catalog, enhanced social media and a handpicked mix of products appealing to the Pride consumer. We are also supporting this program with our Williams Trading University (WTU) e-learning program offering over 50 vendor trainings available at www.wtulearn.com
The cornerstone of our 2015 Pride marketing program is the hand selection of products from the following vendor partners including Tantus, Perfect Fit, SI Novelties, Rascal, Empowered, Nature Labs, Elbow Grease, Spunk Lube, Pipedream, Cloud 9 Novelties, California Exotics and Doc Johnson.
“The consumer product mix for the 2015 Pride season is unique as we experience significant increases in sales from speciality brands which include Tantus, Perfect Fit, SI Novelties, Rascal, Empowered Products and Spunk Lube.” Scott D., Director of Sales & Marketing. “We have also seen strong sales with the King Cock Line from Pipedream, Ram products by Nasstoys and the Apollo line for men from California Exotics.”
To support our dealer base we created a digital interactive catalog which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the premier participating brands. “With over 20,000 products on hand, we’ve narrowed the mix to help guide our retail partners with product selection.” Erin V., Marketing & Vendor Liaison.
To support our 2015 Pride marketing effort, we offer a complete assortment of WTU e-learning training courses at www.wtulearn.com. We will offer weekly sales contests over the next 60 days during the prime 2015 Pride selling season.
The official launch of this program begins June 1st with a custom JRL Charts landing page, and interactive banner ads supporting our brand partners. We looked at our media partners and decided to partnership with JRL due to their unique positioning within the adult gay community.
Lastly, we are offering dealer support in the form of Point of Sale Material from Perfect Fit, Pipedream, Cloud 9 Novelties and custom skins from Doc Johnson for easy space allocation and retail identification. “It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season.” Rich P. VP of Sales.
For product ordering and shipping information, call a Williams sales representative today at 800-423-8587 or visit www.williamstradingco.com today. You can also view the digital ordering guide for this 2015 Gay Pride event by visiting this line here.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.