Pennsauken, NJ. – Williams Trading is honored to announce it has received two Xbiz 2016 award nominations. Marketing Executive of the Year – Scott Dantis and Community Leader of the Year – Bill Pyne. This is the first time either Dantis or Pyne have been nominated for the Xbiz industry awards.

Scott Danits is the Director of Sales & Marketing for Williams Trading. Since becoming an adult industry transplant two years ago, Dantis has taken the lead in creating comprehensive marketing strategies that fully support our vendor partners. He has launched numerous products into US distribution supported with media, sales support and his latest concept, Williams Trading University (WTU) retail education.

According to Dantis, “Excellent retail management practice includes consistent training and, thus, engaged employees make all the difference. Even though some people may be naturally adept at maneuvering through the kaleidoscope of adult products, most are not and they need training. Without proper training, sales and profits will not meet expectations, employee turnover will go up, store appearance will suffer, customers will be dissatisfied and the downward spiral will continue. It’s a no win situation, we wanted to provide a solution and assist our retail partners with wtulearn.com”

Currently, the WTU catalog includes 64 courses and, on average, develop three to four new modules per month. Williams Trading supports WTU learners with a weekly Cyberscholar email blast notifying them of course availability, product raffles and contests that are exclusively available to them.

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers. WTU has awarded 24,000 course certifications across the domestic US, Puerto Rico and Canada to date.

Bill Pyne is one of the members of the Pyne family who currently oversee Williams Trading. Forty years ago, Pyne began working in the adult novelty business alongside his father, Bob Pyne Sr. Bill Pyne has earned a reputation of accomplishment and dedication as he has mastered every component of adult product distribution. His friendly, humble disposition precedes him even though his work keeps him out of the spotlight. This fortitude in the industry is rare and it is that distinction that has earned him a nomination for Community Leader of the year.

“We are thrilled to be honored with the Xbiz 2016 Industry Awards,” says Bob Pyne Jr, President and CEO of Williams Trading. “We are humbled to be among the talented individuals being recognized by our industry peers. Thank you for these outstanding nominations.”

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.