Williams Trading University Expands With Three New Courses

Williams Trading University Expands With Three New Courses

wtu janPennsauken, NJ – Veteran adult distributor Williams Trading is pleased to announce its award-winning retail education program, Williams Trading University (WTU), has expanded with three new offerings: The Art of Bondage by NS Novelties, The Perfect Stroke by Evolved and Affordable Luxury by VeDO. This brings the total catalog to 71 e-Learning modules available to adult retailers for free.


Bondage products have steadily gained mainstream traction for adult retailers. NS Novelties delves into the details of their Sinful Elements and Bare Bondage lines as their products are vegan-friendly and on the cutting edge of fashion. Upselling techniques are discussed as well as in store merchandising techniques.


Zero Tolerance has joined with a team of engineers to craft a revolutionary stroker that can be used with a hard or flaccid penis, making it the first stroker to include pleasure for men with erectile dysfunction. The Perfect Stroke uses Accumulation Technology to create its unique vacuum sensation, and can be used in conjunction with other ZT products. The Perfect Stroke opens up a new audience of older men and couples to the adult retailer.


VeDO is all about great value. With innovative designs and first-rate quality your customers will love their products. Even better…they have introduced a new line of rabbit-inspired products called Ohhh Bunny. The goal behind the complex engineering of all VeDO designs is to always deliver a high performance product, remain environmentally friendly and body safe.


WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being.  Over 26,000 course certifications have been completed across the domestic US, Canada and Puerto Rico.


Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.


“We are thrilled to expand our retail education offering on WTU.” Scott D., Director of Sales and Marketing. “Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!”


Customers can login to ww.WTUlearn.com to access this free online education program exclusive to Williams’s customers. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.


Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.
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