Williams Trading University Presents 2016 Course Curriculum, over 32,000 associates certified to date.

wtuPennsauken, NJ. – Williams Trading University (WTU) is pleased to present the 2016 e_Learning course curriculum catalog which can be viewed here. WTU is the adult industry’s only award-winning retail education program and was received an XBiz “O” Award for Best Marketing Campaign; 2015.

Visit the course selections here

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Currently, there are 73 online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch.” Scott D., Director of Sales & Marketing for Williams Trading Co. “We easily surpassed that goal and proudly report over 32,000 course certifications have been downloaded and awarded to our adult retailers. This is an amazing milestone especially since it has happened before we anticipated.”

Each WTU course is approximately five to seven minutes long which keeps the user’s attention with easy to understand information. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.


“E-learning has definite benefits over traditional classroom training. While the most obvious are the flexibility and the cost savings from not having to travel or spend excess time away from work, there are also others that might not be so obvious,” says Erin Viereck, WTU content developer. “Compared to manufacture on-site product trainings, it’s less expensive to produce, self-paced and moves faster. This is partly because the individualized approach allows learners to skip material they already know and understand and move onto the issues they need training on.”

E-Learning eliminates the problems associated with different instructors teaching slightly different material on the same subject. For company-based training, this is often critical. It can work from any location and any time. And, e-Learning has a higher retention rate than traditional product trainings with use of learner interactions because of the many elements that are combined in e-learning to reinforce the message, such as video, audio and quizzes. There is also the ability to revisit or replay sections of the training that might not have been clear the first time around. Try that in a crowded room!
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales.” Bob Pyne Jr., President & CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”


Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” Viereck continues. “This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”

WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, at the same time. This triple-whammy approach has significantly lifted sales on the retail floor according to our customers.

To learn more about WTU, contact a Williams Trading sales representative at 800-423-8587 or visit http://www.WTUlearn.com today.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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