Williams Trading Co Pre-Ordering the World’s only Sanitizer and Charge Case for Adult Toys
Carrie Martz is grabbing the bull by the horns in a new venture after retiring from a Scottsdale advertising agency she ran for more than three decades.
Martz has formed a new company: Clean Light Laboratories LLC.
She is developing and manufacturing a new product line called UVEE which charges and cleans sex toys via ultraviolet rays. Yes, those kinds of toys. Martz says she has approximately $100,000 worth of pre-orders after attending the AVN Adult Entertainment last month in Las Vegas. She said manufacturing of the UVEE cleaning stations will start in China in the coming weeks, and she hopes to make the first deliveries of the products in July. “I had two working prototypes at the Vegas show,” said Martz, who for years ran the Martz Agency. “We got great feedback.”Martz said adult toys are a $15 billion industry with a 30 percent growth rate. She said that for 35 years she helped others market and advertise their products, but now she’s the one behind the product development and manufacturing wheel.
UveeSalessheet Download Spec Sheet and Pricing for Go Play and Home Play
Pre-Order the Go Play and Home Play Now
So, how did an advertising executive and grandmother not only get involved in an adult industry but also look to create something she said brings innovation to a very lucrative sector?Martz said she actually came across ultraviolet cleaners for toothbrushes and baby pacifiers when her daughter, Brooke O’Connor, brought up the idea of creating the same kind of cleaning unit for toys.
That was last summer. Martz has been working with a microbiologist with Harvard credentials in Boston to test bacteria levels and a manufacturing expert in China to set up production there.Martz also conducted focus groups with women on how to design and make the charging and cleaning stations discrete and demur. “They do look a little like Chanel boxes,” Martz said. The black boxes also lock for added privacy.
Clean Light is looking to secure U.S. patents for its station. Martz said she also expects to seek patents in other countries.
One of her cleaning stations holds three toys and another holds one. The stations are priced at $179.99 and $99.99, respectively.She’s also looking at developing more mainstream UV cleaning stations for massagers and medical devices. Her goal is to get some of those in retail stores such as Target, CVS and Rite-Aid and the latter in hospitals and doctor’s offices.
It wouldn’t be the first time a technology or application developed for an adult-oriented business ended up with mainstream applications. A number of technology and video applications used in workplaces and by media companies got their start in the adult sector. Martz retired from the Martz Agency last March. Billionaire businessman and GoDaddy founder Bob Parsons bought the Scottsdale agency in 2013. It’s now called Big Yam, the Parsons Agency. Martz said Parsons is not an investor in Clean Light/UVEE.
Martz said she’s invested six figures into the new company, but she wasn’t specific about the amount. She said she didn’t want to ask others about investing until her business model looked viable. “I funded it myself,” she said. Martz said her prototypes look to clean and charge toys in five to 10 minutes — and get rid of 99 percent of bacteria.
“It needs to stand up,” Martz said of making sure her product claims are accurate. She said she hopes her team can get their findings and technology published in medical journals.
Right now, Martz said most adult toys are cleaned via soaps and gels or putting them in the dishwasher or boiling water. That creates issues for electronic devices and can degrade the fabric or composites of others, she said.
Martz said most women keep their toys hidden away in a drawer where they also are exposed to dust mites and other debris.
“I haven’t seen anything like this before,” said Kara Spitzkeit, a Florida-based blogger who analyzes adult products.
Spitzkeit said she would need to learn more about the ultraviolet technology before recommending it over “traditional sex toy cleaners.”
Martz acknowledged that it’s not always easy to talk to people about her latest venture and attending an adult-industry expo in Vegas was eye-opening.
She said it was an interesting endeavor to travel with test products in her carry-on bags and luggage when flying to Hong Kong.
But she also learned about innovations in an industry that has more revenue than the National Football League, more movie revenue than Hollywood and accounts for wide swaths of Internet traffic.
A report by research firm IBISWorld found adult retail stores in the U.S. are a $1 billion industry. Martz said she is looking at taking her products to Germany, one of the largest markets for the adult industry after the U.S., Australia, China and other Asian markets.
She also is working on an e-commerce site.
Martz cites a survey showing one in five women between ages 24 and 50 say they have used a toy. The advertising executive turned adult entrepreneur also sees health benefits in maintaining a healthy sex life.
“It keeps you younger,” she said.
The world’s only sanitizer and charger case for adult toys.
A Cleaner Way To Get All Charged Up
January 19, 2016. Clean Light Laboratories LLC announced today the introduction of UVee™, the world’s only sanitizing and charging system for adult toys. Now you can sanitize, charge and safely store all your pleasure products and have them ready and clean when you are.
Let’s talk dirty. Dirty being your sex toys after a good session. Dirty being your vibrators squeezed into your top drawer. Dirty being your dildo shared with a partner. Dirty from who knows what.
Now it’s time to come clean: UVee™ was made exclusively for adult pleasure products. Available in two sizes, UVee™ is made of special sturdy antimicrobial plastic and uses non-toxic, UVC which kills up to 99% of harmful bacteria that may be found on adult toys. UVee™ is also a charger and toy storage unit, keeping your toys clean and charged and safely stored after use. Like nothing else on the market today, UVee™ will be on display at the upcoming AEE and available this Summer to consumers.
“The adult toy cleaning options on the market today do not adequately clean let alone sanitize the surfaces of every toy,” shared Clean Light Laboratories president, Carrie Martz. “UVee™ patent pending technologically advanced system virtually eliminates any possibility of bacteria left on adult toys after use. Only UVC light can kill the harmful bacteria that may be found on toys after use,” continued Martz.
Improper cleaning can become a breeding ground for bacteria. Other products and manufacturers recommended cleaning solutions may clean the toys but do not sanitize them.
Clean Light Laboratories conducted several focus groups of retailers, consumers and even gynecologists. All gave a big thumbs up to UVee™ as a much needed universal solution to a serious issue.
With two sizes available, there’s a UVee™ for everyone. The smaller, compact UVee™, Go Play, cleans, charges and stores smaller, mini vibrators of the most popular models. The larger, table top size, Home Play, sanitizes and can charge multiple toys at the same time such as popular Rabbit vibes and many others. The Home Play also includes a locking system for safe keeping. With multiple charging systems inside you should never have a problem with a toy running out of juice.
“People use many sizes of adult toys so I know giving them an option of UVee™ sizes made the most sense,” Carrie continued. “With the stylish, smooth, black and silver trimmed case, no one will ever know what’s inside, keeping your secret safe and sanitary. I can’t wait to bring UVee™ to the AEE show and unveil it to the world!”
Pricing will be available at the Clean Light Laboratories booth. For more information about UVee™ and Clean Light Laboratories, contact Carrie Martz 1-800-494-1227 or go to UVeeToys.com.
UVee™is a trademark of Clean Light Laboratories
2016 All Rights Reserved – Patent Pending Clean Light Laboratories, LLC.