Williams Trading Co. Releases Cal Exotics Hard Vibe Digital Catalog
Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to announce the release of the Cal Exotics Hard Vibe digital catalog which can be viewed HERE.
CalExotics‘ new collection, Hard Vibes, consist of their most popular classic vibrators broken down into four categories with a streamlined look. Hard Vibes’ four categories provide ease in merchandising, selling and shopping: mini-vibes, Slimline, Power+, and Signature series.
The Hard Vibe Collection is all about merchandising classic designs in cohesive, new packaging. The company states, that Hard Vibes makes the biggest impact when merchandised together. “The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly,” says Jackie White, Executive Vice President of CalExotics.
Industry experts agree using planograms as part of a retailer’s merchandising plan improves a category’s performance. Thanks to the planogram, it is possible to place more products on the shelves, there is less out-of-stock, consumer demand is addressed better, and products are represented more professionally. For both the manufacturer and the retailer, planograms will consistently produce a higher ROI on marketing activities, brand consistency and stimulates consumer buying overall.
“The combination of refreshed packaging and available planograms make the Hard Vibe line of toys easy for customers to understand,” says Erin Viereck, marketing & vendor liaison. “The Hard Vibes Collection is inviting and visually appealing on the store wall.”
For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com. To view the Hard Vibe Digital Catalog, click HERE.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.