Wholesale Adult Novelty Distributor

Wholesale Adult Novelty Distributor

Are you searching for a new Wholesale Adult Novelty Distributor to support your business?

Over 19,000 items in stock with drop shipment programs available for your needs. We offer the most complete range of Novelty Products:

  • Access to over 19,000 items every day
  • Free E-Learning for your store employees
  • Free WTU Store Builder Web Site Support
Williams Trading Co.

Wholesale Adult Novelty Distributor

Wholesale Adult Novelty Distributor

Williams Trading Co. Celebrating over 40 years in the Adult Novelty Wholesale Business

A Family Company Established to Help Your Adult Novelty Business.

Williams Trading Co. has been a leading Adult Novelty Distributor with over 21,000 in stock items for over 40 years. We are a full line wholesale distributor for all of the branded novelty product lines with complete drop ship and fulfillment capabilities; shipment available six days per week with a 95% fulfillment rate. Our business supports all channels of adult distribution including traditional brick and mortar retailers, chains stores, e-commerce partners, e-bay re-sellers and home party consultants.

We Have the Largest Novelty Assortment Including Exclusive and Brand Product Lines.

We offer a wide assortment of branded novelty manufactures including Pipedream, Nasstoys, Topco, Doc Johnson, Blush Novelties, Cal Exotics, Nu Sensuelle and many more. We are a full stocking galley distributor which allows you to purchase from a one stop solution. In addition to handling every major novelty and lube product line, we offer a full assortment of lubes including Wet, System Jo ID lube and all of the customized specialty lube brands. Williams Trading Co. also offers its own exclusive product line including Garden of Eden, Cloud 9, Monkey Spanker, Pocket Dungeon and many more.

Trouble Free Ordering with Knowledgeable Sales Experts at Your Service Along with Efficient Fast Shipping Daily (6) days a week.

Our efficient distribution center and shipping systems allows us to ship to you in a 1- 4 day shipping window. We pick, pack and ship orders (6) days per week to meet your needs. Our family-run business includes the industry best account reps with long term industry knowledge to guide you on your product selection. You can place wholesale orders 24/7 via e-mail, with a CSV file or an XML File eliminating potential data entry. You can also place orders via fax at 856 662 0029, or call our tool free line at 800 423 8587.

Toll Free #: 1-800-423-8587
Our Local #: 856-662-3344
Sales Dept. : ext. 2

Office fax#: 856-662-8030


Strong Marketing Programs and Sales Promotion’s to Assist Your Business

Williams Trading Co. offers unique wholesale sales every month in each novelty category, including lubes and specialty items. These discounts come to you automatically each month once you become an established Williams Trading Co. dealer. We support our dealer base with custom retail training initiatives from Williams Trading University, point of sale (POS) displays and tester programs for your retail floor. We leverage our 40 years of experience in the industry to help you get maximum sales results.

Home Party Consultants Get Special Attention, From our Knowledgeable Staff

We offer the best in bedroom, bath and lingerie including intimacy gift kits, toys and all natural collections for the home party consultant. You can add some fun to your home party with our complete line of couples games and party favors. Williams Trading Co. offers every line in stock and ready to ship to your Home Party customers. If you are just starting a home party business or an established consultant, we can bring you a broader product line with unique items to grow your home party sales results.

Join the Williams Trading Co. Family-We Go To The Extreme For Our Customers!

Learn about Williams Trading Drop Shipping here:


Don’t want to stock inventory and mess around with shipping? Tired of back orders and slow service with your current drop shipper? You concentrate on building your business and we’ll fill all of your orders quickly and accurately. We offer the best drop shipping program available in the adult industry. You can place individual drop ship orders on our web site or you can upload orders in batches. Orders usually ship within 1 to 2 business days. We ship in plain brown boxes with nothing on them but a shipping label. Your customer will get a packing list with your company name and address on it! We can ship Ground, 2 Day or Overnight with UPS , First Class, Express and Priority Mail is available, and all of our US Mail packages have delivery confirmation numbers. International packages can be shipped by UPS or US Airmail. You are charged for the wholesale cost of the products, the actual shipping charge (i.e. whatever the carrier charges us), plus a small drop ship fee per order (not per item) of $2.25. We don’t personally contact your customer for any reason and they won’t be put on a mailing list.

  • We drop ship right to your customers which eliminates the need for you to have inventory or handle any items.
  • We ship all orders in a discreet box.
  • We put a packing slip in the box, with your company name on the top, disclaimer, return policy, your customer information including items that were shipped and any item on back order.
  • We ship UPS and US Mail for all domestic orders. Also International shipping by UPS and US Mail is available. (International Shipments are your responsibility as soon as we ship the order).
  • We offer overnight and 2 day shipping. We guarantee that priority (overnight & 2 day) orders get out the same day we receive them before 1:00PM EST.
  • We charge you the UPS and US mail rates we are billed. There is also a $2.25 handling fee per box.
  • Computerized shipping and tracking. At 4 pm each working day we transmit all tracking information. You will receive the UPS or US mail shipping cost, tracking number and items on back order of the orders we shipped in the previous 24 hours.
  • All items on backorder are checked daily with shipments received. Our fill rate is over 95% but sometimes cannot control backorder issues.
  • Customer service department that will advise and answer all your questions and concerns about your site and orders.
  • Another great optional feature we offer thru UPS and US Mail is e-mail verification. If your customer provides an e-mail address, UPS or US Mail will send them an e-mail with the tracking # and date shipped. This e-mail comes from UPS and US Mail, says nothing about what is in the package, but just tells them when to expect this package. This feature will reduce your customer service calls and e-mails from your customers wondering where there order is.
  • Daily invoicing and a PDF of your invoice is available.

Bulk orders

Muffs and Cuffs, Inc are owned by Williams Trading Co., an adult distributor that has been in business since 1974. If you decide to not use our drop ship program, we have another choice. Williams Trading has a warehouse of over 70,000 sq ft and inventory of over 19,250 different novelties, and DVD’s. We carry all the major novelty lines and many others also. Williams will ship the items directly to your location for your convenience. Just contact one of our friendly sales people, toll free at 1-800-423-8587 or e-mail at sales@williamstradingco.com for more information.

About Us

Our internet division and drop ship program is by far the best in the adult industry. As an adult distributor, we won’t compete with you on the internet. We will remain your distributor, selling you the items at wholesale prices. We could create a retail site, reduce prices and take away business from you, but that’s not what we are about.

Muffs & Cuffs has been in business since 1997. We started by drop shipping 25 orders a day for a few websites. We currently drop ship over 9000 orders a week for over 150 different websites and web owners. We have dedicated personnel who process, pick, pack and shipped all the orders, Sunday through Friday.

If you are not satisfied with your present supplier, back orders are excessive or don’t have enough hours in the day to better serve your website business because you drop ship the orders yourself, give us a try. Let us fulfill your orders so you’ll have more time to market your site or give us your back orders, and you will find our service and program to be the best. Once you try our program, you’ll never go back.

General F.A.Q.

Q. Do you have a catalog?
A. We carry so many items from so many different companies we don’t send out catalogs anymore. Also, the web site has all the products, prices, and pictures and descriptions of the products on there, and is much easier to use than a catalog.

Q. How much should I charge for shipping?
A. We have a suggested shipping charge for each product on our web site. You should charge about $8.95 for one product and like $10.95 or more for 2 or more items This will get you close for standard shipping (UPS Ground for multiple item orders and for large items and USPS Priority Mail for small orders). You should add at least $20 for 2nd day shipping and $35 for overnight shipping. You should add at least $50 for international shipping. These prices should cover your drop shipping fee You should tell them that standard shipping will take 1 weeks, express shipping will take 2-4 business days and overnight will take 1-2 business days. International shipping can take several weeks to get there. Here are a few other things to keep in mind: 1) Priority Mail is only cheaper than UPS Ground for small packages

Q. What are the suggested retail prices?
A. You should mark up at least 100% or more Having low prices will not increase your sales, goes by if people find your site.

Q. What is the return policy?Due to the discreet, sensitive and hygienic nature of the products that are distributed we do not accept returns, however, we do have some exceptions such as:

Manufacturer Defectives (must be reported within 30 days)

  • Place a new web order for defective merchandise
  • Please fill out this form with the original order # and the customer’s complaint so we may justify the defect.
  • Once we establish defective product we will credit.
  • After 30 days please refer to the manufacturer’s warranty list.
  • Manufacturer’s Warranty list


  • These orders never made it to their destinations, the address was incorrect or the package did not fit the receptacle.
  • We will inspect these returns and if they are viable for resale we will credit.
  • If products are not viable for resale due to damage from shipping errors no credit will be issued as we have to discard the product.
  • Notifications of viable returns will be marked on the website only..
  • On Econ returned/refused orders we are billed by USPS for these returns. You will be rebilled for these shipping charges.
  • It is up to the customer to reship with corrected address or credit their customer
  • If reshipment is returned again there will be a 15% restocking fee added

Wrong Item/Shortages (Must be reported within 48 hours from ROG)

  • If a wrong order or item is received you are to email returns@williams-trading.com with the order # and explain the issue.
  • If there were shortages email returns@williams-trading.com with the order# and items that were short by product # or description.
  • Once we investigate the order # we will then credit for product or issue a call tag to have the order returned.
  • We will reship the correct items


  • We are not responsible for orders once they have left our warehouse
  • If there is a tracking #, the order has been put on a skid and has left our building
  • If the order does not make it to its destination or is late, customers are responsible for contacting the carrier and filing claim.

Q. Will you ship COD?
A. Yes we ship COD in the US. You have to open a Account with our parent company Williams Trading Company (1800-423-8587 ext 14) or email sales@williams-trading.com. Until your account is established and we have a credit application that is approved, we cant ship COD.

UPS and US Mail F.A.Q.

Q. What about UPS and US Mail rates?
A. You can go to http://www.ups.com and enter our zip code (08110). This will give you the absolute latest rates from OUR area. US Mail rates are cheaper, but (close enough to base both shipping methods on the same pricing). US International Air Mail rates are very close to UPS’s international rates.

Q. What about shipment tracking?
A. UPS and US Mail are traceable they all have tracking. UPS is only better because the order is insured for $100.00. When shipping to international destinations. We will not take responsibility for delivery via any method. Occasionally countries will not allow our merchandise into their country. We make every effort to get the merchandise to it’s destination. In some instances it will be impossible to deliver. Depending on the value of the products we may try to bring the order back to us. In most cases, however this is not cost effective. If we do get the merchandise back we will credit you for the merchandise less incoming freight and taxes. If we can’t get it back we will not be held responsible. Please make your customers aware of the risks involved in shipping this merchandise to international destinations.

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