Williams Trading Co. Launches System JO Free E-learning Courses

Williams Trading Co. teamed with System JO to produce a series of new e-learning courses designed to educate retailers on the basics of selling lube. Store associates who a complete the series will also receive a free gift upon certification.

Williams Trading Co., a System JO Preferred Partner, has exclusively launched the new e-learning mini-series to teach the ins and outs of selling lubricants. The first three courses of the series are available now. You can view the new System JO modules on Williams Trading University here.

Get ready for Lube 101! This multi-course series offers content that will have you confident answering all the questions your customers may have. “System JO: Introduction to Personal Lubricants” is the first course of the multi-part series. In this course, you will learn why personal lubricants are necessary and ways that you can overcome objections to the sale. Course number two is “System JO: Basic Types of Lube”. In this second course, JO breaks down all the different types of personal lubricants. The third course available is “System JO: Science and Safety”, this course teaches about body-safe organic and PH-balanced formulas.

In addition to the FREE e-learning training modules, System JO offers a free gift upon completion of the course.

“This new mini series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants,” says Scott D, director of sales and marketing.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of our vendors. Since its September 2015 launch, WTU has certified over 68,000 store associates, impacted retail sales growth, and provided a better store experience for all customers. View the complete portfolio of e-learning courses here at www.wtulearn.com

The full System JO line is now in stock for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.


Williams Trading Co. is a full line Adult Wholesale Distributor with over 43 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.


Please follow and like us:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.