Williams Trading University was a proud recipient of the Retail Education/Training Program of the Year at last week’s XBIZ Awards. WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Visit www.wtulearn.com
“We were thrilled to be recognized with the Retail Education XBIZ Awards this year, In-store training and support of our customers is our primary focus with our vendors, our vendors have been very supportive in the custom development of this e-learning content, ” said Scott D, sales and marketing director at Williams Trading Co.
Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being. To date, over 94,000-course certifications have been completed across the domestic US, Canada, and Puerto Rico.
Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate. Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.