Williams Trading Co Adds Global Novelties As New Vendor

Pennsauken – Veteran distributor Williams Trading Co is pleased to announce the addition of Global Novelties, LLC to their lineup of vendors.

Following an all-digital tradeshow season in which buyers met with vendors through web meetings and scheduled Zoom calls, Williams Trading Co was excited to bring on products from this Boston-based vendor.

The distributor picked up 24 SKUs across four of Global Novelties’ product lines, including colorful battery-operated vibes from the Prints Charming™ Pop Tease Collection, and 10-function, rechargeable bullets from the Prints Charming™ Buzzed Collection that feature cannabis-inspired designs. 

For those looking for something a little more glamorous, Global Novelties’ NIXIE™ line is the way to go. Like the Prints Charming™ Pop Tease assortment, the NIXIE™ products are battery-operated and offer 10 functions, accessible with a press of the jewel at the base of the vibe. 

Along with cool and pretty vibrators, Global Novelties also produces the happy 🙂 ending™ line, which are geared towards those who were born with penises. 

And finally, Williams Trading added (3) kits from The Daily Vibe™ line, which are geared towards men, women, and couples. 

“This new product line is attractively packaged for adult retailers, and offered at a very, very positive wholesale price point for selection. We look forward to working with Global Novelties with the expansion of distribution for this product line with our brick and mortar and drop shipment partners,” says Scott D, Sales and Marketing Director for Williams Trading Co.

As a vendor, Global Novelties is committed to being environmentally friendly, offering zero-waste packaging that is fully recyclable and eco-friendly toy storage bags with every product. 

Autumn O’Bryan, founder of Global Novelties, LLC, is not a newcomer to Williams Trading Co. “Twenty seven years ago when I joined the industry, Williams Trading was my first distributor and I continued to work with them as a buyer throughout my career. We have a long history together. It’s a bit surreal and super exciting to have come full circle and now be one of their vendors,” she comments, referencing her knowledge and familiarity with the veteran distributor. 

Williams Trading Co supports this new vendor with a custom landing page and their products are being featured in the New Releases Flipsnack

“Having first-hand experience working with their dedicated and seasoned sales team and utilizing their award winning WTU platform, I’m grateful for the opportunity to now have Global Novelties’ products available to Williams’ customers,” says O’Bryan. 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/


Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 165,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.



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