Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to offer a comprehensive marketing campaign supporting the 2021 Pride season. This new marketing program is being supported with a partnership with JRL Charts, the leader in LGBT B2B entertainment. JRL Charts will be launching a digital interactive Prepare for Pride 2021 catalog, 📖 🌈 enhanced social media and a hand-curated mix of new products appealing to the Pride consumer; Williams Trading will be featuring a ✨custom ordering page for this mix. ✨
The cornerstone of our 2021 Pride marketing program is the hand-curated selection of Pride-themed products from the following vendor partners: Hott Products Unlimited, NS Novelties, PHS International’s Gaysentials™ line, XRⓇ Brands, Male Power, Little Genie and Cloud 9 Novelties. All items curated meet a criteria of having a rainbow-themed color and design.
“-With a significant increase in sales for specialty brands during Pride season, we really wanted to hand-select a great assortment of products to offer this year,” says Rachel M. “PHS International always has a great assortment in their Gaysentials™ line, and Hott Products and NS Novelties also have some wonderful items on offer. ☁️ Cloud 9 Novelties’ Rainbow GEMS are also great to add to any Pride-themed section.” 💎
To support our dealer base, we have created a digital interactive catalog and a custom landing page for orders, which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the selected Pride-facing brands on sale.
“We’ve narrowed the mix to help guide our retail partners with specific Pride selections. Williams Trading is a one-stop-shop for all Pride-themed products,” says Ron Kohls, Senior Sales Rep for Williams Trading Co. Wholesale dealers can shop and order directly from this 🏳️🌈 Pride Catalog custom landing page.
⛅ This year, PRIDE 2021 is more important than ever, with the U.S. opening up post-COVID this Summer. Last year, most if not all Pride events were cancelled due to statewide mandatory shutdowns, so it is predicted that 2021 will see a major resurgence of events now that restrictions are being lifted across the nation. 😷
“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the 2021 Pride selling season,” remarks Rich Pyne, VP of Sales.