Pennsauken, NJ – Veteran adult distributor Williams Trading Co is pleased to announce the digital 2021 Holiday Toy Catalog is now live on their website for immediate wholesale orders. With the anticipated delays within the Global Supply Chain system, this selling tool for retailers is especially important this year. Williams Trading customers will be able to view and shop highlighted holiday specials, deals, and the newest releases available for the upcoming season.

“Dealers can shop the Holiday Toy Catalog early and simply click on the page to be redirected to the item for immediate wholesale ordering or to learn more about their Holiday selections,” comments Scott D, Director of Sales & Marketing for Williams Trading Co. “This is the most convenient way for our dealers to shop and order instantly via a digital format. Dealers can build their own wholesale shopping cart of holiday selections and complete the order at a convenient time.”

With several areas of the supply chain impacted, Williams Trading Co has taken steps to mitigate shortages and delays, and encourages their customers to take advantage of the digital catalog.

“Adult retailers are encouraged to order early this year and stock up for the upcoming Holiday Season to support their retail store operations and e-commerce orders. We can expect some shortages and delays this season, and are working with all of our vendors for increased inventory levels,” says Rich Pyne, VP of Sales.

Customers can expect to see a wide variety of products in the 84-page catalog, ensuring that every adult retail dealer will find a large selection of products to sell this holiday season.

“This year we have added some unique assortments, including Calexotics’Ⓡ Uncorked line, MAIA Toys’ cannabis-inspired 420 product line, The Snail VibeⓇ, PipedreamⓇ’Products’ HookupⓇ Panty line, Nu Sensuelle’s products, and the new VēDO assortment, all of which are getting very good traction with our adult retailers,” says Paul R, a Sales Rep at Williams Trading Co. “We have also included an assortment of best-selling products – like Cloud 9 Novelties’ sex machines – from vendors like X-GEN Products, XRⓇ Brands, PipedreamⓇ Products and more, for the ultimate Christmas gift.”

With over 40 brands showcased in this 84-page catalog of best sellers and new items, dealers will be able to offer their customers a wide variety of giftables this holiday season. In addition to the holiday selection support, Williams Trading Co offers retail testers for many of the brands as further support to brick and mortar retail stores.

The following brands are included in this catalog:

Adrien LasticⓇ, AnerosⓇ, BlushⓇ, BMS Factory, Body Action Products, CalexoticsⓇ, Classic Brands, Cloud 9 Novelties, Dame, Creative Conceptions, Curve ToysⓇ, Global Novelties, EvolvedⓇ Novelties, Hott Products, ID LubricantsⓇ, System JOⓇ, Kheper Games, LELO™, Little Genie, LovabilityⓇ Water SlydeⓇ, Lovehoney™, Perfect Dimensions Matefix™, MAIA Toys, Nasstoys, NS Novelties, Nu Sensuelle, PipedreamⓇ Products, PJURⓇ, Sensuva, TENGAⓇ, Satisfyer, Screaming OⓇ, SHOTS, The Snail VibeⓇ, WickedⓇ Sensual Care, SportsheetsⓇ, Swiss NavyⓇ, VēDO™, Vibratex Magic WandⓇ, X-GEN Products, XRⓇ Brands, Kama Sutra