Available Now At Williams Trading Co: GENDER X

Pennsauken – Williams Trading Co is pleased to announce the addition of an all-new product line from Evolved Novelties –  GENDER X. 

This new line of 18 products feature the power and innovation commonly found from Evolved, but what sets this collection apart is the lack of gendered language and imagery that would be indicative of a product being for a man or for a woman. 

Gender X is a line that eschews the cis-gendered norm for true inclusivity, the lack of gender references on the packaging allows the items within to speak for themselves. Consumers determine the use of the product without being distracted by pronouns and language that might not fit how they identify. As an added bonus, the gender-neutral packaging allows retailers to merchandise the items in a manner that suits their store and their customers. 

According to Steve Sav, Executive Sales Director for Evolved Novelties, the thinking behind this innovative idea stemmed from consumers themselves. “When we realized that some people use our G-spot toys for their prostates and vice versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’ People can recognize the shape they want and make their own decision about how they’ll use it – that’s the key to Gender X.”

About Gender X:  The Gender X line includes toys of all shapes, sizes and categories, from powerful wands to quadruple stimulators, neon clear plugs to pioneering strokers. Kits, remote toys and partner play products are also included in the roll out that emphasizes form and function over gender suggestion or niche marketing. The simple, unspecific packaging is the point! There is no prescribed way to play –  find what you like and choose your own adventure.

High-quality materials, robust motors and unique designs are the hallmark of all Evolved Novelties brands, and Gender X is no exception with state-of-the-art technology and innovation – and the reliable 5-year warranty.  The difference here is that Gender X is purely user-driven leaving possibilities open-ended. The result is a welcoming brand that’s less about gender and more about the toys themselves – and the toys are exceptional!

In order to support the Gender X line, Williams Trading Co has created a dedicated landing page, which can be viewed here at the GENDER X Digital Catalog. 

These items have also been featured in the weekly New Releases Flipsnack, where dealers can click on the link at the top of the Gender X page and be taken to the collection on the Williams Trading website.

Retailers can also ask their Williams Trading Co Sales Rep about the tester program for this line. 

For orders, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.


Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

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