2022 Christmas in July Press Release

Sleigh Bells Ring At Williams Trading Co as Veteran Distributor Hosts Full Warehouse Christmas in July Sale Event


Pennsauken, NJ. – Williams Trading Co prepares to launch its popular warehouse-wide ‘Christmas in July’ sale, an annual event that offers all Brick and Mortar customers an additional discount on their entire invoice for a limited time. Account holders must be in good standing, and the event will kick off on Friday, July 15th at 2PM and end at 12pm EST on Wednesday, July 27th, 2022.

This flash sale gives brick and mortar customers a chance to save on over 17,000 items that Williams Trading Co currently carries, giving brick and mortar customers the opportunity to stock up for the busy season with new items as well as tried and true bestsellers. 

“Historically, the Christmas in July event has always done amazingly well, and this will be the first one since the COVID shut down in 2020,” says Scott D, Director of Sales & Marketing. “Our customers’ responses were outstanding in the past, loving the opportunity to be able to save on everything in our warehouse, so we decided to bring it back this year.  This sale is perfect for retailers to take advantage of their savings to stock up for the holidays that are approaching.”

All dealers must have an account in good standing and be a brick and mortar dealer in order to participate. The 5% discount will be taken off of the invoice total. 

This sale is for a limited time only, and all orders must be placed by 12pm EST on Wednesday, July 27th, 2022. Quantities will be fulfilled at the discretion of Williams Trading and backorders will not be available.  

Retailers can call their Williams sales representative at 800-423-8587 or visit www.williamstradingco.com.  To learn more about different Williams Trading Co products customers can login to www.WTUlearn.com to access this free online education program exclusive to Williams Trading.


Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of Muffs and Cuffs.com. Visit www.williamstradingco.com


Williams Trading leads as the first adult distributor offering free- e learning for all new customers Williams Trading University  is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week at  www.wtulearn.com

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