CB Classic Brands Price Notification

Dear Valued Partner,

The consumer products industry has been contending with unprecedented cost increases in raw materials, production and transportation. Classic Brands has worked hard to offset these added costs and has absorbed many of these increases over the past year and a half. However, we are now at a point where it is necessary to share some of the impact.

Effective May 16th, 2022, we are adjusting our pricing for all products under the Classic Brands umbrella. Your sales representative will be forwarding an updated price list within the next few days.

Furthermore, in our continued effort to protect the value of our brands and loyal brick and mortar customers, we will also be implementing a MAP policy for all products sold on reseller platforms such as amazon.com, jet.com, walmart.com, ebay.com etc. We ask that you notify your customers that our new policy will also take effect May 16th, 2022. Please refer to our MAP policy and updated wholesale price list with MAP pricing attached.

We thank you for your understanding and continued support. If you have any questions or concerns, please contact your sales representative.

Lynn Swanson • lynn@classic-brands.net

Nicole McCree • nicole@classic-brands.net 

Pat Manginelli • pat@classic-brands.net 


Loren Levy


MAP Pricing Download

New Wholesale Download

We Stand with Ukraine

A portion of our proceeds for our monthly sale events during May and June will be donated to the American Red Cross Charity  

The owners of Williams Trading Co and our employees stand with Ukraine. We are united in our support for its sovereignty and its territorial integrity, and we stand in full solidarity with Ukraine’s government and with her brave people during this devastating time.

Since the COVID-19 epidemic in the United States, the adult novelty business has enjoyed unprecedented growth with our dealer and vendor partners. We ask that you support Ukraine in your own way, with a simple donation to the American Red Cross or any other charitable organization in the support of the Ukrainian people. If you wish to donate to the American Red Cross, please click the link: American Red Cross

Another Charity to donate to is Mila Kunis and Ashton Kutcher’s Go Fund Me, which has raised over $35 Mil to date. Please click the Go Fund Me Link here.  Actors Mila Kunis and Ashton Kutcher are raising funds that will provide immediate refugee and humanitarian aid amid the ongoing Russian attacks in Ukraine, which is where Mila Kunis was born.

As fighting in Ukraine continues, the American Red Cross has contributed $10 million dollars to the International Federation of Red Cross and Red Crescent Societies (IFRC) to help alleviate the suffering caused by this devastating crisis. This support allows the Red Cross network to provide lifesaving aid to those in need — both in the country and in neighboring areas.