Williams Trading Weekly Picks Expands to Multiple Content Platforms 

Williams Trading Weekly Picks Expands to Multiple Content Platforms 

Pennsauken, NJ  – Since its inception in July, the YouTube Video Series created by Williams Trading Co has expanded to multiple content platforms. Based on the need to stay in touch during the COVID-19 shutdown, this platform was created as a way to keep our customers up-to-date on new and bestselling items – picked by Rachel and Paul, seasoned experts within the industry – in a medium that recognized customers’ busy schedules. 

To date, Williams Trading has produced over 45 short videos featuring a new brand every Monday. You can view the complete play list at the following link.

 

“We started this concept to help our customers stay in touch with new releases; our customers like to receive content from different platforms based on their own individual schedules,” says Scott D Sales & Marketing Director. “Weekly Picks from Paul and Rachel will continue for the entire new year of 2021, with a new video release scheduled in advance for every Monday.”

 

The range of video offerings has expanded with content directly from the vendors themselves, including Pipedream, Evolved Novelties, Satsifyer WickedSensual Care, Calexotics, System JO , and Helmet Grease – just to name a few! 

“Our vendors have been super supportive with this project, and we welcome additional content for collaborations as new releases become available,” says Rachel M.  

 

The next step was to expand to multiple content platforms including XBIZ TV, SE TV, JRL Charts and Williams Trading University, as well as on our own social media channels. Making the content available on a wider adult platform gives our customers more viewing options, and makes the content more accessible. 

 

With the recent symptoms of ‘Zoom Fatigue’, many of our customers have reported that they do not want to tie up sales associates in multiple online meetings; having the content finished, in a short format, and available on multiple platforms allows customers to digest content according to their schedules. 

 

View the complete playlist here for all Weekly Picks from Williams Trading Co.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

 

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there has been over 165,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com

 

New Sexual Health & Wellness Platform Launches Course Sponsored by System JOⓇ

New Sexual Health & Wellness Platform Launches Course Sponsored by System JO

Pennsauken – Since the launch of the new Williams Trading University Sexual Health & Wellness platform, vendors have been all-too-happy to collaborate with the veteran distributor in creating content that broadens retailers’ knowledge on topics pertaining to health & wellness, which is an increasingly prevalent concern with consumers. 

 

“We are so thankful that Williams provided us with an opportunity to add more knowledge to the industry,” comments Gerald Martin, Account Manager and Product Specialist with System JO, who has brought his wealth of knowledge and contagious energy to many a retail store training during his tenure with the award-winning lubricant company. 

 

The training module, which can be found on the Sexual Health & Wellness e-Learning platform, focuses on a topic that System JO – with 19 FDA 510(k) clearances – is more than a little familiar with: Lubricants & FDA Formulations – Sponsored by System JO.

 

“Lube is so personal and the variety can be quite intimidating. With the “Lubricants and FDA Regulations” course we really wanted to help people understand what goes into making a quality lubricant and how lubricant can enhance intimate experiences,” Gerald says on the choice of topic. “More knowledge in the adult industry benefits everyone involved. Knowledge helps manufacturers produce better products, helps salespeople provide better service, and helps customers improve their intimate experiences. We couldn’t miss out on an opportunity to add to that collective knowledge”

 

Dr. Sunny Rodgers, who holds a doctorate in Human Sexuality as well as many certifications in the field of sex and sexuality, took the information provided by System JO and delivers a course that is engaging and easy to understand. 

 

“Since the FDA has become involved in regulating lubricants, education on this important topic is needed more than ever before. Being able to work with the team at System JO to develop a course that is full of beneficial educational knowledge was very gratifying. Retail staff will be able to share complex information with their own consumers in a way that’s never been available before. WTU’s Sexual Health Channel is making essential training readily available and it’s exciting to be a part of this new undertaking,” says Dr. Sunny on the development of this course. 

 

With an ever-increasing number of consumers savvy to what they should and shouldn’t put in their bodies, FDA certified products mean that consumers can be assured that what they are purchasing meets a certain standard. 

 

“Parsing through the FDA’s website in search of a better understanding as to what 510(k) certification means and the criteria that surrounds the process can be time consuming,” says Rachel M, who helps coordinate the Williams Trading University course modules. “This course simplifies the information and allows retailers to grasp the basics that they need to know in order to best serve their customers.”

 

At the end of this course, e-Learners will be directed to download a Reference Sheet that highlights key points of the module, as well as containing links for additional information on the subject. Users will then be invited to take a short quiz to test what they have learned, and upon passing, register their completion. 

 

Each registration earns the user an entry into a prize drawing.

 

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media. 

 

To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free. 

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account. 

 

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com

 

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

 

Williams Trading University Launches New CalexoticsⓇ Training Course

Pennsauken – Williams Trading Co is pleased to announce a new addition to the Calexotics family of e-Learning courses on Williams Trading University – Calexotics: Uncorked.  This newest course will introduce learners to Calexotics’ newest collection of products, which launched in December. 

SE437025 Uncorked Pinot

SE437035 Uncorked Cabernet

SE437010 Uncorked Rose

SE437015 Uncorked Merlot

 

The new e-Learning module for the Uncorked line introduces learners to each of the four new vibrators, detailing the features and benefits of each. Each product is also discussed in a short, engaging video from CalExotics own resident Sexologist, Dr. Jill McDevitt, which further benefits retailers by giving some examples of how to introduce customers to each product. 

 

As further support to retailers, Uncorked by CalExotics also features downloadable Assets that can be used across social media platforms and in email blasts to customers. Additionally all of the  Uncorked™ by CalExoticsⓇ products can be found on our Weekly Pics YouTube channel.

 

At the end of this short course, students will be directed to take a short certification quiz, and upon passing, invited to register their completion. As with all Williams Trading University courses, registration of completion will give users an entry into the monthly prize drawing; the more courses completed, the more entries into the drawing. 

 

CalExotics offers POS displays and signage to retailers for most of their product lines. Graphics and demo videos are also available to retailers. 

 

For more information on how to obtain POS displays, testers, signage, and videos, contact your Williams Trading Co. Sales Rep. 

 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

 

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 160,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

 

Wicked Sensual CareⓇ Pairs Up With Williams Trading University On Health & Wellness

Pennsauken – Williams Trading Co is pleased to announce the addition of a new course on the Health & Wellness channel from Wicked Sensual Care.

 

Lube 101 – Sponsored by Wicked Sensual Care will give e-Learners a good foundation in lubricants, and cover several talking points that retailers should know in order to best serve their customers. Among these points are the ‘Whys’ of using lubricant, different ingredients that can be found in lubricants and their purpose, and market trends that affect consumers’ buying habits. As a retailer, being able to offer the right product for the customer’s needs is not only pertinent from a sales perspective, but also – and maybe most importantly – from a health and wellness standpoint as well. 

 

Dr. Sunny Rodgers, who holds a Doctorate in Human Sexuality, as well as many certifications in the Sexual Health & Wellness field, worked closely with Wicked Sensual Care and the Williams Trading University team to create a course that will enhance retail knowledge and give those new to the adult retail channel a foundation to build upon. 

 

“Lubricants are so incredibly important for consumer health and wellbeing, and it was very fulfilling for me to be able to work with the Wicked Sensual Care team to create such an impactful educational course. I know that retailers and their own end consumers will be able to find a lot of value in the lessons provided in this course and the many others available on WTU’s Sexual Health channel,” comments Dr. Sunny on working on this course. 

 

Rachel M, Williams Trading University Coordinator and formerly a retail employee in an adult boutique herself, agrees with Dr. Sunny’s views. “There are so many types of lubricants out there, and consumers can get easily overwhelmed by the sheer number of choices. This course was created to help give retailers an overview on the subject – basically, Lube 101 as the course is titled. It’s not meant as a be-all, end-all course, but rather introduces the learner to the basics and topics that one really needs to know in order to best help consumers. 

 

Having Wicked Sensual Care sponsor this course was a natural choice as the company focuses on producing lubricants that are very body friendly and safe for even the most sensitive of users. Committed to producing products that are vegan-friendly and paraben free, Wicked Sensual Care contributed their wealth of knowledge on formulations and ingredients while this course was under development. 

 

“We at WSC are very excited to be part of the Health and Wellness channel.  It aligns perfectly with our mission to offer lubricants that promote sexual health and wellness. Knowing what a great resource WTU is for retailers, we’re excited to see the impact this new channel will have as well,” states Jennifer Brice, Wicked’s Director of Sales.

 

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media. 

 

To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free. 

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account. 

 

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com

 

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

 

Helmet Grease Product Video Available from Williams Trading Co.

Created by men for men, we at Helmet Grease appreciate the special nuances of the lube required for specific applications. Our Helmet Grease philosophy – your arsenal deserves a great polish! Made in the U. S. A. but created for the worldly man, Helmet Grease Arsenal Polish focuses on four main uses for personal lubricants. One lube designed for maximum pleasure by both partners whilst feverishly shagging. Another lube specially formulated for those nights and mornings when you just feel like polishing your own knob – no Thank You note required. A completely natural lube that feels like liquid silk. Try to edge with this one – you’ll lose every time!

Also, a Hybrid that looks and feels just like spooge. Its uses are only limited by your own imagination. By joining the Helmet Grease brotherhood, you’re guaranteed an amazing sexual experience every time! And no more being embarrassed at the check-out line! Additionally, we have created a forum so you can share your Helmet Grease experiences with your fellow sexual warriors.

2021 XBIZ Honors Retail Winners Announced

 

Community Figure of the Year Paul Reutershan, Williams Trading Co. Announced at XBIZ Honors Awards 2021

Pennsauken NJ – We are pleased to congratulate Paul Reutershan on being named Community Figure of the Year as announced during the XBIZ Honors Awards for 2021. Paul’s work within the adult community, as well as the creation and collaboration of the Pleasure Professionals Place on Facebook – which has become one of the go-to sites during this COVID epidemic with almost 2,000 participating members – has earned him this prestigious award. 

“Congratulations to Paul for the XBIZ Community Figure of the Year with XBIZ. Thanks to Paul for all of his efforts with the Pleasure Professionals group and work within the Adult community space, especially during this COVID 19 pandemic. This is a well-deserved award and great recognition for Paul’s hard work and Williams Trading Co,” says Scott D. Director of Sales at  Williams Trading Co.

Winners of the retail edition of the 2021 XBIZ Honors, presented by Satisfyer, were announced Wednesday night during an exclusive virtual ceremony on XBIZ.net, hosted by pleasure products industry vet and clinical sexologist Dr. Sunny Rodgers.

The annual XBIZ Honors Awards turns a deserved spotlight on the best of the best from the adult business community, celebrating outstanding career achievements across a wide variety of prominent industry roles alongside select categories from the flagship XBIZ Awards.

 

New MAP Policy Vibratex

Dear Valued Partner,

As we previously advised, Vibratex has been working on Trademark infringement exercises on the Amazon platform for several years and they have been proving themselves on the platform. We took additional steps to gain a stronger foothold within the platform that involved establishing Vibratex as Amazon seller.

The purpose for doing so was to afford us specific controls as the “brand” that we’d otherwise not have. Initially, this involved Vibratex stocking some product with FBA in order to get setup – however, our intent was and continues to be not to exist as a competitive entity on the platform.

As we mentioned, we engaged a third party to assist and manage these efforts. Their initial goals involved monitoring, platform cleanup, and focused on optimizing the listings for all authorized resellers, which you have assisted in providing.

Additionally, we’ll be tasking this firm to assist with the monitoring and take down efforts as it relates to listings not in compliance with the with the Retailer Agreement revised April 1, 2020, effective July 1, 2020.

At this time, we ask for your partnership and communication to your customers reminding them of the importance of their compliance to the MAP – Retailer Agreement, hereto enclosed, prior to February 1, 2021. Listings not in compliance to the agreement may be subject to take down and removal from the platform until revised.

We appreciate your assistance and cooperation. If you have any questions, please do not hesitate to contact me.

Eddie Romero

Vibratex, Inc.

 

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