Cast Your Vote for Williams Trading University Retail Education Program of the Year 2022

Pennsauken – Williams Trading Co is pleased to announce that the new Williams Trading University e-Learning channel – WTU Sexual Health & Wellness – has been nominated for the 2022 XBIZ Retail Education Program of the Year Award. 

Between the original platform and the new Health & Wellness channel, we are proud to announce that we have awarded more than 185,000 certifications, and expect to award many more as content is launched.

Vote for WTU Sexual Health & Wellness for the 2022 XBIZ Retail Education Program of the Year  Award 

With the support of our vendor partners and several well-known sex educators in the industry, we’ve worked hard to bring new, comprehensive training programs to the Williams Trading University platform with a new channel that focuses on sexual health & wellness topics. Users of the original WTU platform can create a free log in at Williams Trading Sexual Health & Wellness Channel and find a wealth of educational content that has been curated specifically to give store associates information relating to their customers’ sexual health & wellness needs. 

As a participating store owner-operator, your commitment to this program has helped to launch one of the most innovative new platforms for Sexual Health and Wellness Retail Training in the Adult segment this past year.

In this competitive marketplace today, we try hard to bring you additional value with in-stock, full line assortments, digital marketing support, tester programs and value-enhanced vendor training to help your retail customers understand and purchase products at the store level with better support.

If you think we’ve done a good job this past year with this program, please take a moment to register and cast your vote for us at

Thank you for your continued support, and we welcome any comments to enhance and grow this program this year.

-The Williams Trading Co. Family

Please register and cast your vote in the Retail Education Program of the Year category.  Williams Trading Co has also garnered a nomination for Distributor of the Year.

Williams Trading Co Nominated For 2022 XBIZ Executive Awards

Pennsauken – As 2021 winds down, we reflect on how much our industry has changed in just a short space of time post-pandemic, and look to honor those in the adult industry who have not only faced the trials and tribulations that have impacted so many businesses – supply chain issues, shortages in personnel, travel restrictions and illness – but have risen above and shown that our industry can not only scrape by, but thrive in this changed world.


The nominations for the annual XBIZ Executive Awards reflect the appreciation that we as an industry have for those who have shown their dedication to making their business the best that they can be; this year, post-Covid, these nominations reflect the adaptability, dedication, and drive of those individuals who have brought their companies to new levels of excellence.


Williams Trading Co is honored to announce the nominations of 3 people who have worked tirelessly throughout the year to not only keep the business running, but have met and risen above the challenges that the industry has faced.


Nominated for Community Figure of the Year, Paul Reutershan, who is not only the face of Williams Weekly Picks, but also serves as Williams Trading Co’s Brand Ambassador and Sales Representative.
Scott Dantis, Director of Sales & Marketing, has been nominated for the Senior Leadership Award.
And finally, Bob Pyne Jr, Williams Trading Co’s CEO, has been nominated as Businessman of the Year.


Williams Trading Co wants to congratulate Paul, Scott, and Bob on their nominations, and offers the other nominees congratulations as well.


Voting is open from November 10th through November 23rd at, and winners will be announced at the 2022 XBIZ Honors ceremony Tues, January 11th at the W Hollywood Hotel, following the first in-person ANME since January of 2020.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at

ANME/XBIZ Show – 2022’s Hybrid Worldwide Expo!

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