Preparing Your Retail Store for the New Fifty Shades Darker Movie Release

Williams Trading Co. Guide To Preparing Your Retail Store for the new  Fifty Shades Darker Movie Release Feb 10th.

Williams Trading offers the full line from Love Honey ” Fifty Shades Darker, Sportsheets Midnight Collection and the expansive Pipedream Fetish Fantasy Series. Contact our experienced sales reps to help with your merchandise selection for your store.  All of our reps can offer the Pipedream Plan O Grammer planogram solution to help merchandise and and build a Pipedream Fetish Fantasy Series planogram.

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Check out these tips to prepare your store for the release of the new Fifty Shades Darker on Feb 10 2-17.

Tom of Finland Available At Williams Trading Company

Tom of Finland Available At Williams Trading Company

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Pennsauken, NJ – Williams Trading Co. is pleased to announce Tom of Finland Pleasure Tools by XR Brands is in stock and available for immediate shipment. XR Brands is proud to partner with the Tom of Finland brand to bring you this exclusive line of erotic toys, based on the iconic images of this pop culture creator. Embraced as the father of homoerotic fetish art, Tom of Finland has had a major impact on global culture with his alluring images of hyper masculine men.

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Touko Laaksonen (1920–1991), the artist better known as Tom of Finland, helped shaped the sexual desires of generations of gay men. Who knew the erotic potential of muscles, mustaches, and tight leather outfits until Tom’s exquisitely finished drawings found their audience? His images lit up countless fantasies with their impossibly humpy, practically pneumatic men engaged in all sorts of exciting and—to judge by their happy grins—enjoyable activities, from the slightly lewd to the fully pornographic.  (www.timeout.com)

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When Tom’s work was first published, homosexuals thought they had to be imitation women, and spent their lives hiding in the shadows. Thirty-five years later, gays were much more likely to be hard-bodied sun-lovers in boots and leather, masculinity personified. Tom’s influence in that direction was no accidental byproduct of his art. From the beginning, he consciously strove to instill in his work a positive, up-beat openness. When asked if he was not a little embarrassed that all his art showed men having sex, he disagreed emphatically: “I work very hard to make sure that the men I draw having sex are proud men having happy sex! (www.theguardian.com)

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“Tom of Finland Pleasure Tools is a full line of masculine toys celebrating male sexuality that include butt plugs, cock rings and extenders that are body safe and phthalate free,” says Scott D., director of sales & marketing. “Tom of Finland Pleasure Tools also includes its own line of branded lubricants and toy cleaner to increase retail sales; all of which can be found in our free flipsnack digital catalog.”

As an added bonus, retailers can access Tom of Finland artwork to enhance their display of products. Items such as window clings, T-shirts and wall posters featuring  the iconic Tom of Finland erotic artwork are available and is recognized worldwide. “The artwork designed for adult retailers is stunning,” says Erin V., marketing & vendor liaison. “ It’s like having your own gallery of iconic artwork that will begin sales conversations on the retail floor.”

 

For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

 

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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Sportsheets Encourages Men to Last All Night with New Everlaster Series

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Sportsheets Encourages Men to Last All Night with New Everlaster Series
Williams Trading supports the full line of Sportsheets Products.

HUNTINGTON BEACH, CA – Sportsheets International, a global leader in BDSM and Fetish toy manufacturing have announced the launch of their New Everlaster Series.

ev1The new line which currently features two SKUs of hollow dildo strap-on’s, the Everlaster Stud and the Everlaster Wishbone.  Not only does the Hollow Dildo increase your length and girth to give your partner a bigger experience he or she isn’t normally used to, the products encompass the entire penis which enables you to go all night long.

“The Everlaster Series Harnesses’  new design is a significant improvement over what’s currently available on the market.  The Everlaster Series are great products for guys who may have trouble with erectile issues and are alternative to enhancement drugs and other pharmaceuticals.” said Tom Stewart, CEO and Founder of Sportsheets. To the couple who want to go all night – here’s your answer.  “The Everlaster series has so many uses for so many different people. It was originally conceived to assist those with illnesses, injuries and dysfunctions to have more rewarding sex lives.  It enables people with Spinal Cord Issues, Nerve Damage, and other injuries to stay connected with their significant other.”

ev3Tom Stewart, the founder of Sportsheets spent over 20 years in the military serving as a pilot for both the Navy and the Marine Corps. For years he has been developing products for disabled veterans as profiled by a 2014 piece in VICE Magazine.

ev2The Everlaster Stud features a 4-way adjustable harness and 2” straps. It also includes a 6.5” hollow dildo, a harness that adjusts up to a 60 inch waste. The product is extremely easy to use. It is as easy as putting on a pair of underwear and adjusts in seconds. The kit also includes a removable O-Ring (which is universal and can be used with other Sportsheets Dildos).

The Everlaster Wishbone like its brother product, contains a 4-way adjustable harness with ergonomic ball sac clearance, a 6.5” hollow dildo and harness that extends up to a size 69 inch waist.

The products are built with comfort and performance in mind and without a doubt back up the company mission of Keeping Couples Connected®.

Williams Trading Co. supports the full line of Sportsheets products

Both products are in stock and shipping from Williams Trading Co.

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Get E-learning Modules for Sportsheets at the following link

Get you store associates up to speed on Sportsheets with FREE e-learning modules.

www.wtulearn.com

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The Williams Trading Co. Exclusive Pocket Dungeon Expands Line With Ms. Ming’s Mini Benyi Kit

The Williams Trading Co. Exclusive Pocket Dungeon Expands Line With Ms. Ming’s Mini Benyi Kit

miniPennsauken, NJ – Pocket Dungeon, the first complete travel-sized BDSM kit, has expanded their line to include the Ms. Ming’s Mini Benyi Kit, in stock and available for immediate shipment just in time for the holidays.
Ms. Ming’s Mini Benyi Kit is a fantastic travel-sized collection of BDSM essentials you can have with you all the time. The mini benyi kit features the “Benyi Jou” (unique whipping cane) with detachable bullwhip, ball chain and leather flogger tips and a sensuous leather blindfold designed with deep pockets to eliminate pressure on the eyes. These bondage play essentials are stored in an elegant leather case that is so discreet, your secret pleasures will be safe.
ming-bio-pic-cropped-303x170“Pocket Dungeon has improved upon its packaging and price point with the introduction of the mini bondage kit.” Scott D., Director of Sales & Marketing, Williams Trading Company. “The slick new packaging includes a hang tab for easy slat wall display. The Ms. Ming’s Mini Benyi Kit retails for $59.95 making high end bondage play affordable for everyone.”
Each kit comes with instructions and links to videos to learn how to have the most fun with your new toy. With techniques like Angels on Roller-skates, Electric Rain Drops and Full Metal Paintbrush, you and yours will be happily surfing waves of endorphins and adrenaline.

“The demand for bondage items is surging as we get closer to the Valentine’s Day release of the blockbuster movie Fifty Shades of Grey.” Erin V., Marketing & Vendor Liaison. “The recently released second movie trailer has already gone viral with over one million views on the first day. Once again, the mystique of bondage play is at the forefront of mainstream media.”
For ordering information, call your Williams Trading Co. sales representative at 1-800-4 ADULTS today.

Take a Mini E Leaning Course on the Pocket Dungeon 

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. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.
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Williams Trading Company Introduces NEW Fifty Shades Collection In A Special Edition Pre-Order Digital Catalog

Pennsauken, NJ – Williams Trading Company, in partnership with Lovehoney Adult Novelties, is releasing a Fifty Shades New Product Release digital catalog just in time for the holidays. This beautiful collection of luxurious adult toys, soft bondage items and intimate essentials is the only official product range created with and approved by author E.L. James.
Fifty Shades“Adult retailers across the country are already seeing a demand in Fifty Shades adult products.” Scott D., Director of Sales & Marketing for Williams Trading Company. “With a simple click on our website, our retailers can access the newest official Fifty Shades products for one-stop shopping that’s fast and easy.”
One of the new pleasure items featured in the Fifty Shades New Product Release digital catalog is the Holy Cow Rechargeable Wand Vibrator. This eight function waterproof, rechargeable vibrator is made of body safe silicone, is whisper quiet and comes with a beautiful red satin storage bag.
sigbannerwtuIncluded in the new bondage collection are the Pleasure and Pain Nipple Rings. This new and unique model of beaded nipple rings is etched with the Fifty Shades logo.  Pleasure and Pain Nipple Rings come with an instructional booklet and silver storage bag making it the perfect erotic gift.
“Fifty Shades of Grey is one of the best-known and most-recognized erotic brand in the world. “ Erin V., Marketing & Vendor Liaison for Williams Trading Company. “Retailers need to make sense of this worldwide phenomenon to successfully sell through these products. That’s why the Fifty Shades of Grey e-Learning course at Williams Trading University is the perfect solution!”
Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. E-learning is a platform commonly used for mainstream corporate retailers such as Lenscrafters and Best Buy. By implementing e-learning to store owners and their employees, retailers will see a significant lift in sales because vocabulary, industry trends, cross-selling and up-selling techniques are being reinforced.

Williams Trading Co. Gears Up Retailers’ Q4 Sales With A Pre-Order Display Program From The Official Fifty Shades Pleasure Collection, Pipedream and Sportsheets

wtcpreorderguideprheaderPennsauken, NJ – To assist our retail buyers with product selection for the important fourth quarter, Williams Trading Co. is offering customers a free Fall 2014 Merchandising Pre-Order Guide. Available in digital and print, it showcases exceptional retail display offers. We urge our retailers to pre-plan the 2014 Q4 season and dedicate a space for the explosive bondage category this fall as the expectation of main stream consumer shopping, both in a brick and mortar and the e-commerce channel, is high.

 

WTC_PreorderguidebuttonDuring the initial release of the Fifty Shades book, the bondage category increased within the adult channel. Over 100 million copies of the “Fifty Shades of Grey” series of books have been sold in the U.S. According to USA TODAY, the first book in the series, “Fifty Shades of Grey”, became the fastest-selling paperback book ever, surpassing J.K. Rowling’s infamous “Harry Potter” series.

Over 100 million people have viewed the Fifty Shades of Grey movie trailer. With the pending release of the movie, more consumers, particularly mainstreamers, are being exposed to the Fifty Shades phenomenon than ever before. This unique opportunity presents a real prospect for retailers to attract a “main stream” consumer with eye-catching in-store merchandising and dedicated floor space for this exciting category.

We are anticipating an early selling season with increased main stream consumer shopping during the traditional holiday selling period until the release of the movie.

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Fifty Shades of Grey FS-54488“We want our customers to maximize their Q4 sales so we are providing a simple top-seller mix of products with in-store merchandising support and category training.” Scott D., Director Sales & Marketing Williams Trading Co. “As part of our merchandising mix, we are offering pre-orders on the Official Fifty Shades of Grey Pleasure Collection in (2) pre-pack displays since this line is becoming one of the best-known and most recognized erotic brand in the world. The official pleasure collection offers high quality yet affordable sex toys and bondage items- developed and approved by author E L James. The pre-packs offer free testers with each display and occupy a small footprint on retailer’s floor for maximum return on investment.

 

Pipedream offers a comprehensive Fetish Fantasy wall display program with planograms available in 4’ x 8’, 2’x 8’ and ‘ 8’ x 8’ dimensions. These high end displays feature over 60 of the line’s best sellers, distinctive signage and a complimentary 10” LCD digital video player with a looping Fetish Fantasy commercial. “The Fetish Fantasy wall display with monitor is a must have for Q4 – the entire package and POS is a show-stopper!” Erin V, Vendor Liaison Williams Trading Co.

Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a planogram and pre-order program for the Sex & Mischief product line. “We are especially excited to promote the new Sportsheets Plus product line” Rich Pyne VP E-Commerce Sales. “This new line is the first-ever product line of plus size bondage and bedroom accessories developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women sizes 12 to 30. In conjunction with this launch, Williams Trading Co. is offering a free DVD, “Endless Shades of Grey”, for each $100 wholesale order placed.

 

To view our Fall 2014 Merchandising Pre-Order Guide, please click here and contact a Williams Trading Co. sales representative at 800-423-8587 to discuss your fall display needs.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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Pocket Dungeon: Pick Up play that packs a punch.

Pocket Dungeon: Take Your Bondage Session on the Road this summer .

thepocketdungeonkitopenPocket Dungeon is all your scene essentials in a beautiful, high quality, lockable, Napa leather case weighing about a pound. It truly is a whole toy bag you put in your pocket. Pocket Dungeon has several patented innovations but the one that stands out the most would have to be the Benyi Jou. This is a stainless steel telescoping pole, that goes from 7 inches to 26 inches. A travel cane that is not only pocket friendly, but can be configured to offer 4 unique and different sensations, as a cane.

PD MiongThe originator, Ming, a self-professed queer, quirky, erotic adventurer, also created an attachment system for multiple attachments. Having a Riding Crop, Whip, Cane, a Ball Chain Flogger and a Leather Flogger, using less space than a pencil case makes this toy truly a perfect traveling companion for the erotic adventurer.

 

Ming says “ I love pick up play and travel a lot, so I made this kit for myself, and I packed everything I would need for some fun S/M play on the go. My sexuality is intrinsically linked to my kink so I needed my toys to always be with me. Hotels, bars, motorcycle rides out in nature, I wanted to have everything I needed in one compact, sexy as hell, leather case.”

Besides the Benyi Jou, the kit contains a Kubaton great for thuddy punching that also has a round end for pressure point play. And if you love the sensations then you will love the 5 stainless steel claws and the secret safety knife.

This kit is literally jam Packed, with 2 door jams (attachment points for any door), and 2 wrist cuffs, and a leather, a no pressure on the eyes, black-out blindfold, 2 nipple clamps, 2 heavy padlocks either used for the cuffs or as for weights on the nipple clamps.
And that is not all, there is also 24ft of paracord, 2 carabineers, 2 flashlights, and a Bandana which has lots of creative uses including Flag, Gag and Clean-up Rag. The inner pouch also has empty side pockets that happily fit a few condoms and packets of lube and a pair of rubber gloves.
Pocket Dungeon is great for the new kinkster too, because it includes a photo booklet and a link to tutorial videos, describing all of the toys, and how to use them safely, and offers fun lessons on new techniques like “Electric raindrops”, “Full metal paintbrush” and “Angels on Rollerskates”

 

Set up a new Wholesale Account with Williams Trading Co to purchase the Pocket Dungeon  Williams Trading.

To set up a new wholesale account with Williams Trading Co or Muffs and Cuffs drop shipment please fill out the link here, and our sales rep will get back to you immediately.

Please feel free to contact us direct at: sales@williamstradingco.com