System JO’s Spring contest is here! Who wants a chance to win an iPad, Apple Watch or Beats Headphones???

System JO’s Spring contest is here! Who wants a chance to win an iPad, Apple Watch or Beats Headphones???

Entering is easy: 1) Take an awesome Spring-themed photo with any of our System JO products or store display 2) post your picture to your Facebook or Instagram (or both!) using #SystemJO and#SprungForJO in the caption.
You’ll then be entered for a chance to win either an iPad, Apple Watch or Beats Headphones! Three lucky winners will be chosen early next month and will be notified through Direct Message (both customers & salespeople are welcome to enter!).

Good luck!

System Jo Cloud 9 FREE LUBE Air Touch Promo


Cloud 9 Novelties Launches A Free System Jo H2O (1) ounce Lube Promo with all Air Touch Series

Pennsauken, NJ. – Cloud 9 Novelties is pleased to announce a Spring merchandising promotion featuring System Jo’s H2O lubricants. All brick and mortar dealers ordering any of the Air Touch (6) models will receive at no charge a FREE (1) H20 lube for all orders placed effective  March 15th and ending on April 30, 2019.


This Special Bonus offer allows our brick and mortar dealers to offer the lubricant as a FREE BONUS with a $9.9 retail value to consumers with the purchase of any Cloud 9 Novelties Air Touch Series. Cloud 9 Novelties offers the Air Touch I and Air Touch II in full size, the Air Touch III and IV all with dual suction and vibration features. Additionally, the handheld Air Touch III clitoral and nipple stimulator product will participate in this program.  


The System JO Hybrid is a silky smooth personal lubricant formulated with the finest quality Silicone ingredients and merged with our JO H20 water-based lubricant. The merging of the two products creates a cutting edge lubricant that is long lasting and silky smooth, yet washes out easily with water and does not stain. Personal lubricant is paraben free, oil free. 100% latex condom compatible.


“ Cloud 9 Novelties recommends System Jo as the preferred lubricant for use with Air Touch Series product line. The Air Touch series is a best seller now combined with one of the top-selling lubricant brands as a perfect match” Says Randy A Cloud 9 Business Development Rep.


The Cloud 9 Novelties product line is fully supported in the brick and mortar channel with retail testers for Air Touch products, along with counter displays, wall skin programs with planograms and (10) custom e-learning courses available at


At Cloud 9 Novelties, “We bring value to adult novelties”.  We are all about couples having the most fun at the best price. Only the best quality, body safe products are included in this fresh, new lineup of adult toys that are designed to sell. These toys are classically fashioned to offer the best experience at the best price. Cloud 9 Novelties’ crisp packaging is eye-catching with quick and simple feature callouts that are unique. Says Charlotte L Sales Rep Cloud 9 Novelties.


Cloud 9 Novelties products are exclusively available form Williams Trading Co and National Video Supply for wholesale orders. Drop shipment programs are also available from both distributors for all e-commerce accounts.



For ordering info and wholesale pricing please contact:

National Video Supply

800 586 1915


Williams Trading Co.

800 423 8587


Wet Reinvents with Clean Sexy New Look

LAS VEGASJuly 31, 2018 /PRNewswire/ — Trigg Laboratories, the maker of Wet® Lubricants, debuted a fully reinvented product line, new packaging and new products at the ANME tradeshow in Burbank, CA earlier this month.

Always vibrant and fun, Wet® has completely reimagined their entire brand with a clean, contemporary design aesthetic. Wet’s award-winning new packaging features a sleek, modern design, updated bottles and caps, and the latest advances in label and ink technology with tactile 3D printing.

In addition to a clean, new look, Wet has added new sizes, expanded their product line for women, and introduced a variety of new formulas and flavors.

Some of Wet’s newest products include Wet Hemptation™, a natural formula infused with organic hemp, as well as a new Desserts™ line with mouthwatering flavors like Salted Caramel, Bananas Foster, Crème Brûlée, Frosted Cupcake, and Whipped Cream. The expansion of their Elite Femme™ collection, developed for women by women, includes new Water Based, Cool Tingle and Silicone formulas in addition to the existing Water Silicone Blended product.

“It was incredibly exciting to debut Wet’s new packaging and new products at ANME! Customers are thrilled with the clean new look and everyone was buzzing about the new Dessert flavors – everyone that tasted them found them incredibly delicious just like the real desserts, without the bitter aftertaste experienced with other flavored products. We got great feedback on the new Elite Femme line, as well. This new feminine line was created by women for women. The energy in our booth was off the charts – we can’t wait to share everything with the rest of the world.”

StorErotica, a niche publication for the adult industry, also recently named Wet® as Lubricant Company of the Year for 2018. “It’s such an honor to be recognized in this way,” said Trigg. “Our teams have worked incredibly hard over the past six months to reimagine the Wet brand, develop new products, take our service and training to the next level, and ultimately deepen our commitments to our customers.  I’m incredibly proud of the work my team has done and all we’ve accomplished this year.”

New Wet products and packaging are already shipping to retailers and are available this month in adult stores and boutiques nationwide.

Founded by Michael Trigg in 1989, Trigg Laboratories, Inc. manufactures premium sexual wellness products including the world’s bestselling lines of personal lubricants and intimacy products.  Trigg Laboratories develops, formulates and packages all of Wet’s 80+ products onsite.  Currently available in nearly 70 countries worldwide, Wet® is available nationwide at all leading retailers where personal products are sold.





Williams Trading University e-learning program wins XBIZ’s 2019 Retail Education Training Program of the year

Williams Trading University was a proud recipient of the Retail Education/Training Program of the Year at last week’s XBIZ Awards.  WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Visit

“We were thrilled to be recognized with the Retail Education XBIZ Awards this year, In-store training and support of our customers is our primary focus with our vendors, our vendors have been very supportive in the custom development of this e-learning content, ” said Scott D, sales and marketing director at Williams Trading Co.

Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being.  To date, over 94,000-course certifications have been completed across the domestic US, Canada, and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate.  Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

New Lower Pricing from Screaming O on Selected Items

Screaming O reprices selected Rechargeables, now even more affordable for all wholesale retailers.

Click the link to order these newly priced items


Rechargeables Now Even MORE Affordable!

We’ve decided to make our rechargeables even more affordable!  Below are the items with re-calibrated pricing to help them move faster while bringing more value to you and your customers.  Under this new price adjustment promotion, we will ship you 1 FREE unit for every 3 units you have on hand.  This will lower your overall cost and allow you to lower the Retail Price down to our new MSRP on these items while maintaining  superior profit margins.


Charged® Tri-It!™
Wholesale: $24.98
MSRP: $59.95
Charged® Rub-It™
Wholesale: $24.98
MSRP: $59.95
Charged® scoop™
Wholesale: $24.98
MSRP: $59.95
My Secret Rechargeable Plug
Wholesale: $33.31
MSRP: $79.95

2019 Expanded Valentine’s Day Essentials Catalog with Special Offers from System Jo, JIMMYJANE, Kheper Games, Little Genie, and Cloud 9 Novelties.

Pennsauken, NJ. – Williams Trading is pleased to announce they have expanded their product offering in the new recently released Valentine’s Day Essentials Catalog now featuring new items from Kheper Games, Little Genie, Blush Novelties, System Jo, JIMMYJANE  and a special bonus rechargeable full-size wand offer from Cloud 9 Novelties. View the full Digital catalog here

“We are encouraging our retailers to stock up now as we anticipate a surge in sales during the Valentine sales season,” says Rich Pyne, VP Sales. “Featured items include edibles, bath bombs, lipstick vibes, massage, body misters, panty vibes, romance kits, perfumes, games and body scents. These Valentine’s day categories promote  intimate fun and are great for introducing customers who are new to adult products.”

Whether it is to spice up life in the bedroom or to make your next party a hit, Kheper Games will keep the action going! The new Kheper Games Bath Bombs category encourages couples to play, be romantic and have fun – a perfect recipe for increasing their personal intimacy experience. “ The Bath Bomb category has seen a strong increase in sales from System Jo, Kheper Games, Hott Products, and fits perfectly into the Valentine’s Day product for adult retailers, ” Says Charlotte L., Sales Rep Williams Trading Co.

Williams Trading Co is featuring a custom JO counter display Boldy Feminine which includes six actively trying four once lubricants, six renew vaginal moisturizers and six vaginal tightening serums. “This attractive point of sale display includes an eight inches wide counter display ideal for impulse sales during the Valentine’s with perfect placement on adult store counters,” Says Scott D., sales and marketing director.

Little Genie has been consistently turning out products that promote fun and enhance intimacy.  Little Genie continues to “push the envelope” in the design and creation of revolutionary new products. “The new F*ckers Sex Position suckers line has experienced very strong sales, and is an ideal item for the Valentine’s Day season,” Says Ron K., Sales Rep Williams Trading Co.

“Valentine’s Day is our favorite time of year,” says Deanna K., marketing and vendor liaison. “ It’s all about experiencing new levels of passion, fun, and romance. With the Valentine’s Day Essentials Catalog, it’s easy for our adult retailer partners to shop, stock up and share the love! You can easily click on each page and you are directed to the wholesale ordering page.”

As part of the special Valentine’s Day offers Williams Trading Co is offering the newest JIMMYJANE Focus Sonic Vibrator which puts couples in complete control. As part of this special offer, dealers will receive a free tester display including a counter stand and tester unit just in time for Valentine’s Day sales.

The Valentine’s Day Essentials Guide also includes special buys from Cloud 9 Novelties. The new Full-Size Wand Kit from Cloud 9 Novelties is deeply discounted and includes two bonus tips as the ideal Valentine Day Gift Idea.