Williams Trading Co Nominated For 2022 XBIZ Executive Awards

Pennsauken – As 2021 winds down, we reflect on how much our industry has changed in just a short space of time post-pandemic, and look to honor those in the adult industry who have not only faced the trials and tribulations that have impacted so many businesses – supply chain issues, shortages in personnel, travel restrictions and illness – but have risen above and shown that our industry can not only scrape by, but thrive in this changed world.


The nominations for the annual XBIZ Executive Awards reflect the appreciation that we as an industry have for those who have shown their dedication to making their business the best that they can be; this year, post-Covid, these nominations reflect the adaptability, dedication, and drive of those individuals who have brought their companies to new levels of excellence.


Williams Trading Co is honored to announce the nominations of 3 people who have worked tirelessly throughout the year to not only keep the business running, but have met and risen above the challenges that the industry has faced.


Nominated for Community Figure of the Year, Paul Reutershan, who is not only the face of Williams Weekly Picks, but also serves as Williams Trading Co’s Brand Ambassador and Sales Representative.
Scott Dantis, Director of Sales & Marketing, has been nominated for the Senior Leadership Award.
And finally, Bob Pyne Jr, Williams Trading Co’s CEO, has been nominated as Businessman of the Year.


Williams Trading Co wants to congratulate Paul, Scott, and Bob on their nominations, and offers the other nominees congratulations as well.


Voting is open from November 10th through November 23rd at xbiz.net, and winners will be announced at the 2022 XBIZ Honors ceremony Tues, January 11th at the W Hollywood Hotel, following the first in-person ANME since January of 2020.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

Williams Trading Celebrates Sexual Health & Wellness Channel

Dear Williams Trading Valued Customer

This last year, we’ve worked hard to bring a new, comprehensive training program to the Williams Trading University Platform – Williams Trading Sexual Health & Wellness Channel – with the intention of giving your store associates information relating to their customers’ sexual health & wellness needs. 

We’re proud to announce that we have awarded more than 180,000 certifications between the original platform and the new channel with your support. 

As a participating store owner operator, your commitment to this program has helped to launch one of the most innovative new platforms for Sexual Health and Wellness Retail Training in the Adult segment this past year.

In this competitive marketplace today, we try hard to bring you additional value with in-stock, full line assortments, digital marketing support, tester programs and value-enhanced vendor training to help your retail customers understand and purchase products at the store level with better support.

If you think we’ve done a good job this past year with this program, please take a moment to register and vote for us with the XBIZ Nomination.

Thank you for your continued support, and we welcome any comments to enhance and grow this program this year.

The Williams Trading Co. Family

Please register here below and vote in the Retailer Education area at the following link.  You can also vote for us for Distributor of the year and new Marketing Campaign.

Williams Trading Nominated for 2 Awards with XBIZ

Vote for Williams Trading Co

We thank all of our valued vendors and customers for your support over the years. We are proud to announce our recent nomination for (2) XBIZ awards, Progressive Distributor and Distributor of the Year.

Please click the image below to place your votes for these nominations. We Thank You for your support and partnership.