Alexandra Fine and Janet Lieberman, founders of the sex toy company Dame Products, wanted to help increase sales by advertising on the New York City subway, but they were rejected. They talk to NBC’s Morgan Radford to about why they believe a double standard is taking place.
NYC’s transit agency perpetuates a harmful double standard. They rejected Dame’s exciting new subway ad campaign, citing vague and sexist reasons. Their message: There’s plenty of space for erectile dysfunction drugs, but none for innovators making sex enjoyable for women. So we’re going to court to #DerailSexism!
After the MTA’s feedback, we worked hard on developing a tasteful, balanced campaign, featuring testimonials from customers who love our toys and want to tell people about them. We submitted these final ads in November, and then… we waited.