Support Dame Dame’s legal fight was featured on The Today Show! Check out their coverage of our story.

Alexandra Fine and Janet Lieberman, founders of the sex toy company Dame Products, wanted to help increase sales by advertising on the New York City subway, but they were rejected. They talk to NBC’s Morgan Radford to about why they believe a double standard is taking place.

 

 

Dame Products suing the MTA for Rejected New Subway Ad Campaign

So, we’re suing the MTA.

NYC’s transit agency perpetuates a harmful double standard. They rejected Dame’s exciting new subway ad campaign, citing vague and sexist reasons. Their message: There’s plenty of space for erectile dysfunction drugs, but none for innovators making sex enjoyable for women. So we’re going to court to #DerailSexism!

In July 2018, we reached out to the MTA to run an ad campaign on the subway. In September, we got our first approval — they were interested! We were going to show the world how to embrace their own pleasure and add value to their sex lives.

After the MTA’s feedback, we worked hard on developing a tasteful, balanced campaign, featuring testimonials from customers who love our toys and want to tell people about them. We submitted these final ads in November, and then… we waited.

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