Williams Trading launches Sincerely by Sportsheets in Stock and Ready to Ship!

 

Pennsauken, NJ. – Williams Trading is now shipping the New Sincerely Line from Sportsheets! Sincerely and is in stock and available for immediate wholesale orders today. You can view these new releases at the following link.

Order Wholesale now at the following link

The Sportsheets Midnight line has now transitioned to Sincerely, the new line includes 16 transitioning and 16 New items. Williams Trading is excited to announce they are now carrying all of the new Sincerely items! Sportsheets listened to feedback and totally revamped their new line in comparison to their previous Midnight line. Their major upgrade includes new packaging with an exposed touch and window allows the customer to touch and feel the quality of the product.  This helps encourage customer connection. Sportsheets also incorporated a bright, welcoming color pallet, detailed understandable icons on every box and magnet closures to upgrade the quality of the packaging.
Imagine Sincerely, as a ‘love letter’ to people who want to explore their intimacy. This sophisticated collection speaks to people who have a desire to play and a curiosity to introduce bondage to their bedroom. The mission of the Sincerely line is to keep couples connected with elegance and a sense of adventure. In addition to the new look, Sportsheets released 16 new items this fall with the Sincerely Line. New items include an array of different bondage items including leashes, cuffs, collars and nipple clamps in lace and fur textures.
“The upgrade to the packaging gives an enhanced look to the brand. I believe the new Sincerely line has a great design and gives a very sophisticated feel for a great price point ” says Ron Kohls, Senior Sales Rep for Williams Trading.

 

In support of the new line, Williams Trading also offers Planograms and Testers for in-store support. There are currently two Planograms; one option includes all Sincerely products and the other option includes the 16 newly introduced items. Each planogram includes a vibrator display that allows for customer engagement with the product. Product testers are included with the purchase of the Planogram and can be placed on shelves or slat wall.
You can also find Sportsheet’s Sincerely product assortment in the 2018-2019 Fall Essentials Catalog released by Williams Trading Co. This digital catalog features Sincerely on pages 47-48 and can be viewed HERE. The flipsnack digital format of the catalog allows the user to download it as a .pdf or view page-by-page to shop for new items. As an added convenience, Williams Trading customers can log into the ordering site directly from each page that will connect them to the featured item for quick wholesale purchase.
Product is now in stock now for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

 

###

Williams Trading Co. Kicks Off Labor Day Month Long Sale

Williams Trading Co. Kicks Off Labor Day Month Long Sale

ldayPennsauken, NJ. – Williams Trading Company kicks off Autumn with a powerhouse sale on Pipedream, System Jo, Sportsheets, Cloud 9 Novelties and Creative Conceptions. This month long sale includes 30% discount beginning  September 1st 2015 and ending September 30th at 3PM EST.  All of these adult novelty brands are supported with a full assortment of Williams Trading University (WTU) e-learning for our retail partners. This sale offers a discount on the complete lines assortment.

 

“We especially wanted to offer a incentive on these powerhouse brands for our dealers to stock up now as we return to high traffic season. Labor Day marks the end of the traditionally slower summer season and begins the increase of store foot traffic during the fall.” Scott D., Director of Sales and Marketing.

 

“This mix of products includes top sellers –  Pipedream: the number one selling adult novelty brand, System Jo: leader in lubes and sensual enhancements and our strongest bondage partner, Sportsheets. We also included Cloud 9 Novelties which brings great value to adult novelties at a lower wholesale price point and Creative Conceptions – a leader in games and gateway products.” Rich P., Vice President of Internet Sales.  

 

This special month-long Labor Day event allows every one of our customers to buy the correct inventory levels for the pending fall season. September typically kicks-off the holiday selling ramp-up and this sale supports all of our retailers during the before and after the show.

 

In addition to the Labor Day month long sale, Williams Trading Co. is offering tester programs, retail display support and in store e-Learning training for store associates. “We are also supporting this month-long sale event with instore contests sponsored by Pipedream, System Jo, Cloud 9 Novelties and Sportsheets based upon learning certification on the WTU learning platform.“ Erin V., Marketing & Vendor Liaison. “Every time a store associate certifies as a Cyber Scholar on any one of the listed brands, the store automatically gets entered to win an individual store basket and the associate receives a free, small premium.”

 

For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

 

Pennsauken, NJ. – Williams Trading Company kicks off Autumn with a powerhouse sale on Pipedream, System Jo, Sportsheets, Cloud 9 Novelties and Creative Conceptions. This month long sale includes 30% discount beginning  September 1st 2015 and ending September 30th at 3PM EST.  All of these adult novelty brands are supported with a full assortment of Williams Trading University (WTU) e-learning for our retail partners. This sale offers a discount on the complete lines assortment.

 

“We especially wanted to offer a incentive on these powerhouse brands for our dealers to stock up now as we return to high traffic season. Labor Day marks the end of the traditionally slower summer season and begins the increase of store foot traffic during the fall.” Scott D., Director of Sales and Marketing.

 

“This mix of products includes top sellers –  Pipedream: the number one selling adult novelty brand, System Jo: leader in lubes and sensual enhancements and our strongest bondage partner, Sportsheets. We also included Cloud 9 Novelties which brings great value to adult novelties at a lower wholesale price point and Creative Conceptions – a leader in games and gateway products.” Rich P., Vice President of Internet Sales.  

 

This special month-long Labor Day event allows every one of our customers to buy the correct inventory levels for the pending fall season. September typically kicks-off the holiday selling ramp-up and this sale supports all of our retailers during the before and after the show.

 

In addition to the Labor Day month long sale, Williams Trading Co. is offering tester programs, retail display support and in store e-Learning training for store associates. “We are also supporting this month-long sale event with instore contests sponsored by Pipedream, System Jo, Cloud 9 Novelties and Sportsheets based upon learning certification on the WTU learning platform.“ Erin V., Marketing & Vendor Liaison. “Every time a store associate certifies as a Cyber Scholar on any one of the listed brands, the store automatically gets entered to win an individual store basket and the associate receives a free, small premium.”

 

For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Stock up on Sportsheets and get 30% off Wholesale Pricing this month

Stock up on Sportsheets and get 30% off Wholesale Pricing this month. Sales Starts 4/1/2015 and ends on 4/29/2015 3:30 EST
Get Ready for the Fifty Shades of Grey DVD Movie Release on May 1st. Fifty Shades Of Grey will push the boundaries even more with an upcoming unrated home version featuring an alternate ending. The at-home edition also will offer plenty of bonus elements including interviews with the cast and crew and will be released in the US digitally on May 1 and Blu-ray DVD on May 8.
Don’t forget to take the Sportsheets WTU FREE e-learning course for all store associates this month on the Good, Better and Best of Bondage.
sportsheets2
Spsheet23
ssheets 21

 

Sexperiments from Sportsheets in stock for Valentine’s Day Orders

Sexperiments by Sportsheets in stock and ready to ship for all Valentine’s day orders

The Sexperiments line is here and in stock from Sportsheets.
Just in time for Valentine’s Day sales! Get up-to-speed on Sportsheets
with e-learning from Williams Trading University. Wiliams Trdading offers the full line fo Sportsheets at wholesale pricing.

sportsheets

Spsheet23

ssheets 21

7 Quick and Easy Ways to Experiment With Kink

7 Quick and Easy Ways to Experiment With Kink In case you’re only ready for 25 Shades of Grey.

When you’re venturing into the world of BDSM and kink for the first time, it can feel overwhelming and frightening, like when Dorothy, the Scarecrow, Tinman, and Lion all ventured into the Haunted Forest except with gags and — you know what? That’s a terrible metaphor. There are several things to keep in mind before you even start spanking each other.

First off, communication is important before, during, and after sex. You may wind up hating something, or loving something and wanting to explore it further.

And take new things one at a time. “Look at it like a meal. If you’ve never tried crab legs, you might not want to eat, like, six other things that you’ve never tried either, because I imagine it would take away from the crab legs,” says Julie Stewart, President of Sportsheets, a company that specializes in sex toys and BDSM accessories.

 

Michelle Talbot WeddingExperiment and figure out what role you like playing. You might even be BDSM-ambidextrous. “One person may be giving up a little bit and letting the other person be more dominant,” says Stewart. “And I think there’s something to say about all of this. It isn’t always ‘Well, the woman always does this, and the man always does this.’ Like sex positions, it doesn’t have the be the man this way and the women this way. It can be you try it, than he tries it.”

 

Don’t breach each other’s trust, either. For example: don’t spank your partner harder than they’re comfortable with because you’re mad about a fight you had earlier.

 

Here are some suggestions for where to start:
1. Do it in the closet. “You’ve got your scarves, your neckties. You’re kind of taking a normal, household piece of clothing and turning it into a little something exciting,” says Stewart. A blindfold is a good starter because you can still have sex the way you normally would. “A normal touch feels different because you can’t see or anticipate where it’s going to be,” says Stewart. Any item of clothing can be used to blindfold your partner as long as it isn’t sheer. old grey tie girl
2. Have a tickle fight. When you’re turned on, your body can respond to the slightest touch, and changing the way you touch your partner (and what you touch them with) can make for drastic results. Grabbing something soft, like a feather duster (one that hasn’t been in all the cracks of your house) or even a soft glove or mitten, and running it along your partner’s body will be a drastically different experience for them compared to when you just use your hand.

 

3. Use the frozen fruit in the back of your fridge. Restraining your partner and rubbing them down with something icy is another way to alter the way you’re touching their body and making things feel more extreme without involving any pain or serious discomfort.

4. Shut your partner up. The ball-gag is the stereotypical BDSM accoutrement, and it’s easy to fashion one out of say, balled-up panties. “They’re the blindfold for your mouth because it’s the same thing — it’s removing one more level of control where you can’t communicate. You have to communicate differently, through your expression,” says Stewart.

5. Do it in the kitchen. “So I think there’s all sorts of things that people can use and they sure do use at home. I mean there’s spatulas, and any kind of leather; you know, like the end of the belt, not the metal part,” says Stewart. You don’t have to hit them as hard as you can and inflict pain (Stewart also cautions that it’s best not to do these kinds of activities after a big fight), but just like with a lot of BDSM, it’s about introducing a different sensation. Light taps or even running these objects along your partner’s body can be exciting.

 

massage oil6. Use room temperature oils. As much as you probably want to re-enact that Ricky Martin video that always played on TRL in the late ’90s, it’s best to avoid using very hot waxes and oils. “You know any time where you have to stop and go ‘OK, is there any potential risk where I could give my partner blisters?’ maybe you should be getting a different implement of excitement,” says Stewart. There are hemp candles and other alternatives designed for massages, but even those waxes should be left to cool for a few minutes before being applied to skin.

7. The best thing to put in their butt is your hand. “One reason anal play is so popular is because there’s so many nerve endings there. You know the potential for pleasure is very high and the potential for pain is very high,” explains Stewart. Just like with any other new forms of play, it’s best to start slow. “The perfect thing to start with anal is your hand because you can feel it. If you’re pushing on your partner’s muscles and you are hitting the right spot, you can feel that. If you’re grabbing a toy or an object, you might just keep pushing.”

 

And always use lube. Always. “Lube should be considered a household object. That shouldn’t be a sex toy. Lubricant is like having soap and moisturizer in your house, I think. Everybody should have it. It’s like having butter and milk in your refrigerator.”

spoert shhe

 Order Sportsheets with Wholesale Pricing from Williams Trading Co.

Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a planogram and pre-order program for the Sex & Mischief product line. “We are especially excited to promote the new Sportsheets Plus product line” Rich Pyne VP E-Commerce Sales. “This new line is the first-ever product line of plus size bondage and bedroom accessories developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women sizes 12 to 30. In conjunction with this launch, Williams Trading Co. is offering a free DVD, “Endless Shades of Grey”, for each $100 wholesale order placed.

To view our Fall 2014 Merchandising Pre-Order Guide, please click here and contact a Williams Trading Co. sales representative at 800-423-8587 to discuss your fall display needs.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

For more interesting stories from Cosmo.com please visit http://www.cosmopolitan.com

WTC_2014_XBiz_Ad_Sportsheetssexandmischeif

 

 

 

Williams Trading Co. Gears Up Retailers’ Q4 Sales With A Pre-Order Display Program From The Official Fifty Shades Pleasure Collection, Pipedream and Sportsheets

wtcpreorderguideprheaderPennsauken, NJ – To assist our retail buyers with product selection for the important fourth quarter, Williams Trading Co. is offering customers a free Fall 2014 Merchandising Pre-Order Guide. Available in digital and print, it showcases exceptional retail display offers. We urge our retailers to pre-plan the 2014 Q4 season and dedicate a space for the explosive bondage category this fall as the expectation of main stream consumer shopping, both in a brick and mortar and the e-commerce channel, is high.

 

WTC_PreorderguidebuttonDuring the initial release of the Fifty Shades book, the bondage category increased within the adult channel. Over 100 million copies of the “Fifty Shades of Grey” series of books have been sold in the U.S. According to USA TODAY, the first book in the series, “Fifty Shades of Grey”, became the fastest-selling paperback book ever, surpassing J.K. Rowling’s infamous “Harry Potter” series.

Over 100 million people have viewed the Fifty Shades of Grey movie trailer. With the pending release of the movie, more consumers, particularly mainstreamers, are being exposed to the Fifty Shades phenomenon than ever before. This unique opportunity presents a real prospect for retailers to attract a “main stream” consumer with eye-catching in-store merchandising and dedicated floor space for this exciting category.

We are anticipating an early selling season with increased main stream consumer shopping during the traditional holiday selling period until the release of the movie.

fifty shades prep packs

Fifty Shades of Grey FS-54488“We want our customers to maximize their Q4 sales so we are providing a simple top-seller mix of products with in-store merchandising support and category training.” Scott D., Director Sales & Marketing Williams Trading Co. “As part of our merchandising mix, we are offering pre-orders on the Official Fifty Shades of Grey Pleasure Collection in (2) pre-pack displays since this line is becoming one of the best-known and most recognized erotic brand in the world. The official pleasure collection offers high quality yet affordable sex toys and bondage items- developed and approved by author E L James. The pre-packs offer free testers with each display and occupy a small footprint on retailer’s floor for maximum return on investment.

 

Pipedream offers a comprehensive Fetish Fantasy wall display program with planograms available in 4’ x 8’, 2’x 8’ and ‘ 8’ x 8’ dimensions. These high end displays feature over 60 of the line’s best sellers, distinctive signage and a complimentary 10” LCD digital video player with a looping Fetish Fantasy commercial. “The Fetish Fantasy wall display with monitor is a must have for Q4 – the entire package and POS is a show-stopper!” Erin V, Vendor Liaison Williams Trading Co.

Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a planogram and pre-order program for the Sex & Mischief product line. “We are especially excited to promote the new Sportsheets Plus product line” Rich Pyne VP E-Commerce Sales. “This new line is the first-ever product line of plus size bondage and bedroom accessories developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women sizes 12 to 30. In conjunction with this launch, Williams Trading Co. is offering a free DVD, “Endless Shades of Grey”, for each $100 wholesale order placed.

 

To view our Fall 2014 Merchandising Pre-Order Guide, please click here and contact a Williams Trading Co. sales representative at 800-423-8587 to discuss your fall display needs.

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

###