Williams Trading Co. Honored With Exclusive LELO Cornerstone Partnership

Pennsauken, NJ. – Veteran adult distributor Williams Trading Co. is pleased to announce they are a LELO Cornerstone Partner; one of four US distributors hand-selected by LELO to represent the internationally known brand of adult products. Entrenue, Eldorado and Honey’s Place complete the exclusive LELO Cornerstone Partnership for wholesale distribution in the United States.

“The selection process was a long and arduous task that required a complete audit of every US distributor’s sales support, marketing programs and an in-depth, in person interview with the senior team of each distributor being considered.” says, Donna Faro, LELO Senior Sales Director.

During the interview, it was clear the combination of sales expertise, effective marketing channels and retailer education offered through Williams Trading University (WTU) set Williams Trading apart as an award-winning, adult industry leader.

WTU stands alone with over 33,000 adult retailers certified in adult product training training and currently supports LELO with two courses exclusive to Williams’s customers; How To Sell High End Products and Luna Beads, A Mini Course. WTU recently added WTU Storebuilder, an opportunity for adult retailers to have an online store accessing Williams’s full warehouse inventory 24/7 at no cost to them.

“We are thrilled with the honor to represent LELO as an exclusive Cornerstone Partner,” says Bob Pyne Jr., President & CEO. “The lengths LELO went to identify and correct the weaknesses that are a reality in adult product resale will redefine how a brand is supported by a distributor. This is truly game-changing for our industry.”

Donna Faro added that, “restructuring our distribution channel into this Cornerstone Partnership will allow LELO to work more closely with its Cornerstone Partners and better support retailers. We’re certainly thrilled by this Cornerstone Partnership, which has been designed to add value to and focus on end-customers for the best possible consumer experience.”

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.