Williams Trading Co. launches a 2014 Pride Marketing Program to Compliment the Summer LBGT Pride Season
Williams Trading Co. proudly supports the Gay Pride movement. We strongly believe in the free rights of all people, the pursuit of happiness and individuality for over 40 years as a family run adult novelty business. Locally in Philadelphia, same-sex marriages are now a part of history books. Eight couples were married at historic City Hall after a federal judge lifted the state’s same sex marriage ban.
500 New Handpicked Items for the Upcoming LBGT Season
In support of this LBGT 2014 Pride Season, Williams Trading Co. handpicked over 500 new items specifically supporting the LBGT consumer. “We’ve added new brands to our assortment including Rascal’s full line, Nasstoys’ RAM product line, Si Novelties’ Extreme Dongs and perennial favorites including PipeDream, Doc Johnson, Cal Exotic, Tantus, Perfect Fit, Spartacus, Aneros, Elbow Grease, PHS and NS Novelties.” Erin M, Vendor Liaison.
Custom Merchandising with Pre-pack Displays, Shelf Counter Displays and Torso Displays
“In addition to the new expanded assortment of LBGT specific mix of products, we are also offering custom pre-pack display programs from the new product line featuring icon Bettie Page that includes a life size cut out and testers to support our customer’s retail floors.” Scott D, Sales & Marketing Director Williams Trading Co. “In support of industry newcomer Minnalife, we have developed a retail display program with testers for counter displays.”
The Gay Pride season is an excellent time for our dealers to merchandise and cross sell lubes, including specialty anal bleaching products, toy cleaner and silicone-based formulas. We are offering a full assortment from Wet, System Jo, ID Lube, Swiss Navy, Bodi Action, Elbow Grease, and many more. Personal cleaning bulbs, strap on harnesses and C-rings are also very good sales drivers during the season.
Williams Trading Co., in conjunction with PipeDream, is offering an innovative torso display marketing program for use with straps-ons and vibrating panties in support of our retail customers. The smooth white torso proudly displays the Fetish Fantasy Series logo at the waistline and features a sturdy metal hanger with plastic hook to easily hang this half torso on any display rack, peg, grid, or slat wall.
New Gay and LBGT Products Drive the Retail Assortment
In addition to the Williams Trading Co. normal full assortment of products for the LBGT Season, we are highlighting the Si Novelties Extreme Dongs Deep Probe series ranging from 8.75 up to 18.0 inches complete with suction cups and handles for easy use.
To celebrate the 2014 Pride Season, Williams Trading Co. is pleased to announce the availability of a new Combo Pre-Pack Kit under its own brand of Cloud 9 Products. This new weekender kit includes a 7 inch premium dong, C-Rings, a medium size anal plug and a convenient traveling case. This exclusive kit from Williams Trading Co. is merchandised in a free standing clam shell for easy standing or peggable retail display.
Williams Trading Co. also offers two unique Garden of Eden for Him and for Her intimacy kits as part of the exclusive intimacy kit line. This new concept in couple’s kits features products such as Southern Butter Back Door Balm, and Climax Crème along with tongue vibes and C-Rings. The discrete box makes for an ideal gift and perfect for the adult retailer or home party consultant.
New 2014 Pride Catalog Features Over 500 New Items
To assist our dealer base with ordering from the new mix, Williams Trading Co. offers a 60 page color printed catalog in full size, supported with a digital version. “We find some of our customers will like to work in the traditional print format; they can visit our site to download a PDF or flip pages instantly to view our product offering.” Rich P, Vice President of Sales.
Expanded Summer Hours to assist with Customer Service
Williams Trading Co. has expanded its summer hours from 7:30am EST to 5:00pm. In addition to on-line ordering and fax order entry, we like to start early to have our experienced sales reps available for customers before the traditional start of 9:00am.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.