Tag Archives: Williams Trading University

WTU_Coochy: Ultra Shave Collection

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Coochy Ultra Shave Collection By Classic Brands Is the Subject of New Williams Trading University Course 

Pennsauken – Williams Trading University is pleased to announce the launch of an all new course on its free e-Learning platform from Classic Brands. This latest course focuses on the newest addition to an already very popular line of shaving and body care products: Coochy: Ultra Shave Collection.

“Even though Coochy products are so popular among consumers that they practically sell themselves,” says Rachel M, Coordinator for Williams Trading University and former adult retail employee herself, “Having this course available now is going to help so many new store employees – and even some veterans who might want a refresher.” 

The CoochyⓇ Ultra Shave Collection, which features fresh and tropical scents such as Mango Coconut and Lemongrass lime, is a selection of (4) items that can be used either individually or all together for an ultra-luxurious bath experience. 

Williams Trading Co customers can find the CoochyⓇ Ultra Shave Collection items linked below:

CE600008 Coochy Ultra Hydrating Shave Cream Mango Coconut 8.5 Oz

CE700005A  Coochy Ultra Smoothing Body Scrub Mango Coconut 5 Oz

CE800001 Coochy Ingrown Hair Oil Lemongrass Lime 0.5 Oz

CE900008 Coochy Ultra Silky Body Lotion Mango Coconut 8 Oz

Once the e-Learner has completed the course they will be invited to take a short quiz in order to test their knowledge and gain their certification. 

Every certification will give the user an entry into the monthly prize drawing; the more certifications earned, the more entries each user will receive. 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

WTU Sex Health_Kheper Healthy Communication

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Healthy Communication Really IS All Fun & Games When Kheper Teams Up With Williams Trading University 

 

Pennsauken – Williams Trading Co is pleased to announce the addition of a new training module on the Health & Wellness channel of Williams Trading University e-Learning platform.  It focuses on topics of sexual wellness and concerns that retailers might encounter in their interactions with consumers. 

This latest topic focuses on one of the essential components of any good relationship: communication. Specifically, healthy intimate communication, utilizing a medium that might come as a surprise: Games. 

This course, Healthy Intimate Communication: Sponsored by Kheper Games, focuses on addressing the role communication plays in relationships and how retailers can assist their customers in finding new and exciting ways to connect and communicate through the use of games. 

“I always looked at games as an underexplored method of communication, so when the topic came up, I knew Kheper would be the perfect sponsoring partner,” says Rachel M, who works as a coordinator for Williams Trading University. “I was thrilled when Kheper Games agreed to do this course and then even more so when Dr. Sunny Rodgers came on board.”

When presented with the idea for the course, Dr. Sunny Rodgers, who holds not only a Ph.D. in Human Sexuality but is also an Intimate Health Advisor, Clinical Sexologist, and American Sexual Health Ambassador, was immediately on board.

“Kheper Games knows how incredibly important healthy intimate communication is for relationships and I’m very grateful for helping create this impactful educational course,” she comments. 

The Sexual Health & Wellness courses offered on the WTU Sexual Health & Wellness platform focus not on the features and benefits of a product or product line specifically for sales purposes but instead address wellness and health-oriented topics that retailers and e-Learners are likely to encounter with their customers. Products shown or mentioned in a course are used as illustrative examples. 

In suggesting that the use of games can lead to healthier and more intimate communication, Dr. Sunny Rodgers chose several products from Kheper’s extensive catalog as examples. “With so many great products, it was easy to find Kheper Games’ items that fit wonderfully with our lesson plan.” 

In order to help retailers further, this course contains a downloadable reference sheet that highlights key points of the module, as well as contains links for additional information on the subject. At the end of the course, users will be invited to take a short quiz to test what they have learned, and upon passing, register their completion. Each registration earns the user an entry into a prize drawing.

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media. 

To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free. 

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account. 

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Williams Trading University Launches New Health & Wellness Course Sponsored By Swiss NavyⓇ

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Pennsauken – Williams Trading University is pleased to announce the launch of a new course on the WTU Health & Wellness platform, sponsored by Swiss NavyⓇ:

Students who take this course will learn about the 5 senses and how they tie into sensual and sexual play, why and how using the senses and sensations during sexual play can have positive benefits in a sexual relationship, and some of the enhancement products retailers can suggest to their customers that can liven up the sensual and sexual experience.

Dr. Sunny Rodgers, Clinical Sexologist and well-known educator in the adult sexual health & wellness field, worked closely with the team at Swiss NavyⓇ in developing and writing this course.

“I’m so proud of being able to help the Swiss NavyⓇ team put together a course that highlights reasons how sensation stimulation can be healthy and why sensation play can be beneficial for sexual relationships. There are so many interesting takeaways in this course for retailers! I know this valuable course will truly benefit retailer’s knowledge in a unique way,” she says when talking about the material and experience.

Swiss NavyⓇ produces quality lubricants and toy cleaners, and since Briana Watkins has joined their team as Vice President of Sales and Marketing, they have grown their brand to include 4-in-1 Playful Flavors line that are both flavored and warming, and the beautifully packaged Desire By Swiss NavyⓇ line that offers consumers massage creams, stimulating creams and arousal gels, along with high quality lubricants and a toy cleaner.

“Swiss NavyⓇ – and its parent company M.D. Science Lab – has a great track record of producing high-quality products that consumers really love,” says Rachel M, Coordinator for Williams Trading University. “With their lines of sensation-producing products, we were excited to have them agree to sponsor this course, as they really got the topic.”

Retailers can access this course on the WTU Sexual Health & Wellness platform with a simple log in account.

In order to help retailers further, this course contains a downloadable reference sheet that highlights key points of the module, as well as contains links for additional information on the subject. At the end of the course, users will be invited to take a short quiz to test what they have learned, and upon passing, register their completion.

Each registration earns the user an entry into a prize drawing.

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media.

To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free.
For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account.

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Williams Trading University Offers a New e-learning course “G Spot Slim Series’ from Cloud 9 Novelties

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Pennsauken, NJ. – Veteran adult distributor Williams Trading Co. is pleased to announce a new e-learning course from Cloud 9 Novelties  “ G Spot Slim Series from Cloud 9 Novelties ”. Store associates can learn how the new G Spot product line from Cloud 9 Novelties helps you to stimulate the G Spot perfectly with this new hand sculpted product line. Cloud 9 offers four versions of the G-Spot Slim, one with a single motor and dual motor, with (2) sizes.

 View the Cloud 9 Novelties e-learning content here on Williams Trading University.

 

About the G Slim Series – The G Spot Slim 8 Inch features a single 8 vibration pattern motor to achieve the best orgasm. The super flexible G Spot vibrator is made of body safe phthalate-free material and is ergonomically contoured at the tip to hit the G Spot. The curved Angle For Exact Pleasure This ideally enhanced curve is shaped for perfect placement for pinpoint G- Stimulation pleasure. The angle of this device is curved slightly at the upper end for enhanced pleasure.

 

 The Ergonomic Handle Allows User Control The easy to hold handle allows optimum control for penetration or for suction with easy to press button control during use. The sculptured hand grips allow a comfortable rest place for fingers during use. Special raised stimulation point at the end of the contoured tip for G Spot enhanced stimulation during use.

 

“We are pleased to collaborate with Williams Trading Co. in development of this new e-learning content for our retail partners to assist with training,” says Charlotte L sales rep Cloud 9 Novelties. “ We support our brand with a digital print catalog for ordering and a generous tester program for brick and mortar retailers. Wholesale customers can purchase this product line from Williams Trading co or National Video supply.

 

About Williams Trading University – Williams Trading University was a proud recipient of the Retail Education/Training Program of the Year at last week’s XBIZ Awards.  WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Visit www.wtulearn.com    

 

The Cloud 9 Novelties product line is exclusively supported in the brick and mortar channel with the following distribution partners:  Williams Trading Co and National Video Supply. Both distribution partners will also offer drop shop services for approved “e-commerce” dealers.  The G Slim product line will be MAP retail pricing controlled for all e-commerce dealers.

 

For ordering info and wholesale pricing, please contact:

 

National Video Supply

800 586 1915

cloud9@natvideo.com

http://www.natvideo.com

 

Williams Trading Co.

800 423 8587

sales@williamstradingco.com

http://www.williamstradingco.com

 

Williams Trading Co. is a full line Adult Wholesale Distributor with over 43 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

 

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Williams Trading Co Introduces 2 New TENGA E-learning Courses

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Pennsauken, NJ- In support of the TENGA line, Williams Trading Co has exclusively launched 2 new e-learning courses that feature all TENGA products and a course introducing the Spinner Spiral line. These new e-learning courses are geared to help train on the product features and benefits to help learners gain better selling techniques on the latest TENGA products.

With the most innovative male masturbation sleeves in the industry, TENGA has been leading the way since 2005. In the introduction to TENGA course, users get introduced to what TENGA is known for, such as their unique egg masturbators and distinctive cup series. With the TENGA Cup Series, you’ll find easy-to-use pleasure items, with a variety of functions! The Standard CUP Series provides a variety of functions from the suction, malleability to multiple insertion options, while the UltraSize Series provides an optional size boost! The TENGA Egg Series offers different strokes from different Yolks! This product is perfect for users to learn about and the unique features make it a bestseller!

The second TENGA course is on the TENGA spinners and accessories line. The TENGA spinners series has an all-new internal coil makes the SPINNER twist as you insert, sending unbelievable sensations with each stroke! It allows consumers to enjoy a unique sensation like none other. This innovative item is best-selling and can be paired with great TENGA accessories for an easy upsell. This course will educate users on how to elaborate on the unique features of this item and pair it with the perfect TENGA accessory.

“TENGA has a great reputation and customers love their products. Their products are best sellers and developing a new WTU university e-learning program was the perfect way to help users learn about the unique features and benefits of this product line,” Says Rich Pyne Vice President Sales.

You can view the Williams Trading University modules here on the TENGA product line. This new Product line is being supported with a free e-learning from Williams Trading. Contact our knowledgeable sale reps for pricing and new orders.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of our vendors. Since its September 2015 launch, WTU certified over 85,000 store associates, impacted retail sales growth and providing a better store experience for all customers. View the complete portfolio of e-learning courses here at www.wtulearn.com

The full TENGA product line is now in stock for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 43 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Presents 2016 Course Curriculum, over 32,000 associates certified to date.

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wtuPennsauken, NJ. – Williams Trading University (WTU) is pleased to present the 2016 e_Learning course curriculum catalog which can be viewed here. WTU is the adult industry’s only award-winning retail education program and was received an XBiz “O” Award for Best Marketing Campaign; 2015.

Visit the course selections here

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Currently, there are 73 online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch.” Scott D., Director of Sales & Marketing for Williams Trading Co. “We easily surpassed that goal and proudly report over 32,000 course certifications have been downloaded and awarded to our adult retailers. This is an amazing milestone especially since it has happened before we anticipated.”

Each WTU course is approximately five to seven minutes long which keeps the user’s attention with easy to understand information. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.

WTC_MARCH_2015_XBiz_Ad_Premiere_WTU

“E-learning has definite benefits over traditional classroom training. While the most obvious are the flexibility and the cost savings from not having to travel or spend excess time away from work, there are also others that might not be so obvious,” says Erin Viereck, WTU content developer. “Compared to manufacture on-site product trainings, it’s less expensive to produce, self-paced and moves faster. This is partly because the individualized approach allows learners to skip material they already know and understand and move onto the issues they need training on.”

E-Learning eliminates the problems associated with different instructors teaching slightly different material on the same subject. For company-based training, this is often critical. It can work from any location and any time. And, e-Learning has a higher retention rate than traditional product trainings with use of learner interactions because of the many elements that are combined in e-learning to reinforce the message, such as video, audio and quizzes. There is also the ability to revisit or replay sections of the training that might not have been clear the first time around. Try that in a crowded room!
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales.” Bob Pyne Jr., President & CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”

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Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” Viereck continues. “This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”

WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, at the same time. This triple-whammy approach has significantly lifted sales on the retail floor according to our customers.

To learn more about WTU, contact a Williams Trading sales representative at 800-423-8587 or visit http://www.WTUlearn.com today.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Expands With New Courses from Hott Products and Doc Johnson

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Hott
Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to announce the most recent growth of Williams Trading University (WTU) with the addition of new courses sponsored by Hott Products and Doc Johnson. This latest expansion of coursework brings the total to 47 free retailer trainings that are exclusive to Williams Trading customers.


Hott Products offers two courses: Bachelorette Party Planning 101 and All About Edibles.  Hott Products is your perfect partner for planning a rocking Bachelorette party.  This course includes a free checklist that you can use to increase sales of these fun and profitable items. It’s a great organizational tool and it offers merchandising support to help retailers organize the maze of party products.  All About Edibles helps a retailer make sense of the hundreds of edible novelties produced by Hott Products. This course explains how the sense of taste is incorporated into intimacy and what products are best suited for your customers’ individual preferences; whether sweet, sour, mint or chocolate flavored items.


Doc Johnson e-Learning course is titled The OptiMALE Man. Designed just for men, the OptiMALE line of pleasure products and personal care items will be sure to boost your sales within this key demographic. All of the features and benefits of OptiMALE are discussed as well as great selling aids are available for download, such as selling sheets and an OptiMALE guide to wearing cock rings.
WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

Williams Trading University Expands Award-Winning E-Learning With New Courses And Awards Program

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Williams Trading University Expands Award-Winning E-Learning With New Courses And Awards Program

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Pennsauken, NJ. – Veteran adult distributor Williams Trading Co. expands the base of Williams Trading University’s (WTU) e-learning catalog to over 50 available courses. WTU now includes modules from LELO (How to Sell High End Products), Blush (The Features and Benefits of Real Nude) and Dr.Clockwork (All About Violet Wands).
WTU is the adult industry’s first-ever e-Learning platform that is free to retailers and their employees. Retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training properly training their sales reps.
“The overall response to this program has been extremely positive; as of today we have certified over 6,000 learners.” Scott D., Director of Sales & Marketing. “We now have mainstream adult retailers and online ecommerce partners participating in this e-learning program every day across the globe.”
To kick up our e-learning program another notch, we are excited to announce the Cyber Scholar Award Program. This program rewards e-learning associates with premiums for completing a course certification. “In addition to the premium earned with certification, individuals and stores are entered into our prize pool for recognition.” Erin V., marketing & vendor liaison. “During the month of February we are offering (5) different store prizes including a collectible autographed novel from E.L. James, the famed author of Fifty Shades of Grey.”
WTUlearn.com is available 24/7 on line and can be accessed with a PC, Tablet or smart-phone for up to date e-learning.To learn more about WTU and its Cyber Scholar Award program, visit www.WTUlearn.com.

Cyber ScholarWilliams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Expands for 2015

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trainingPENNSAUKEN, N.J. — The popular Williams Trading University e-Learning program on Friday announced plans to expand its catalog to 38 online courses that are free to Williams Trading Co. customers.

New content includes retail sales training sponsored by B Swish, Bodywand, Nasstoy and mini courses featuring Lelo, Pocket Dungeon and Cloud 9 Novelties.

B Swish is an industry original line of fun and affordable personal massagers. Adult retailers and their employees can learn about their 2015 product line including the Premium, Deluxe and Classic ranges. Retailers also can participate in an instructional selling simulation. The Bodywand learning module covers the features and benefits of the iconic massager that has stood the test of time.

Nasstoy expands their online training with pertinent selling techniques for their RAM line, products designed to enhance male pleasure. The RAM Collection by Nasstoys includes six categories of products.

“Williams Trading University has graduated over 2,000 users from its assortment of free online trainings,” said Erin V., marketing & vendor liaison. “With more courses in production, we anticipate continued success of this program in 2015 and encourage our retailers to experience an increase of sales on their retail floor.”

Mini courses offer learners a brief introduction (or refresher information) on the unique features and benefits of their products. For example, Pocket Dungeon introduces retailers to the multiple components included in their bondage travel kit. Lelo teaches retailers how to spot and sell to customers looking for a luxury item. Cloud 9 Novelties reviews the features and benefits of a value-priced line of silicone dildos.

“Our retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training; the typical increase in sales expected with this program is a minimum of 10 percent,” said Scott D., director of sales & marketing.

Williams Trading University is a program exclusive to Williams Trading Co. accounts. For more information, contact a Williams’s sales representative at 800-423-8587 or visit wtulearn.com.

Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS OnSeptember 14th

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Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS On September 14th

trainingPennsauken, NJ – Veteran distributor Williams Trading Co. is pleased to announce the first-ever E-Learning platform, Williams Trading University, specifically for adult retailers. Williams Trading Co. will pre-launch this program at a cocktail reception September 14th, 2014, 5pm – 7pm at the Tropical Room (next to ILS) in the RIO, Las Vegas, NV.
Williams Trading University will be available for live demonstrations at the Williams Trading Co. ILS booth #647-750.
Williams Trading University is a FREE E-Learning program available exclusively to existing and new Williams Trading Co. accounts. Co-sponsored with 26 adult manufacturers, online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits, features, and a seminar that explains its importance to the customer, their needs and well-being.
“E-Learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Wal-Mart.” Scott D., Director of Sales & Marketing for Williams Trading Co. “By implementing E-Learning to store owners and their employees, we are confident retailers will see a significant lift in sales because product features and benefits, cross-selling and up-selling techniques are being reinforced.”
Each E-Learning course is approximately five to seven minutes long which keeps the user’s attention with easy to understand interactive information. The courses made available in the initial launch do not compete or sell over each other; but, rather offer the broadest spectrum of information available for retail training. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and can train new employees.
Williams Trading University courses are supported by the following vendors: Pipedream, Jimmyjane, System Jo, Sportsheets, SI Novelties, Perfect Fit, Nu Sensuelle, Nasstoys, Lovehoney, Blush, Doc Johnson, Maia Toys, Kheper Games, Shunga, Nature Labs, Classic Erotica, Wet, Topco, Jopen, California Exotic Novelties, Sierra Sage, My Evolved, Joy Division, Tantus, Fun Toys and Cloud Nine.
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made available from select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
 “Retailers are encouraged to use this free resource and build it into their new hire and employee training process.” Erin M., Marketing & Vendor Liaison. “Our sponsor vendors worked very hard to create fun courses, full of useful information that are as effective as an in store training. This makes Williams Trading University a cost effective retail must-have.”
Williams Trading Company first presented the concept of Williams Trading University to our vendors who participated at the Williams Trading Co. Spring VIP Show. “When I saw how easy it was to support a program that increased retail sales with full access education, the decision to participate was a no brainer.” Steve Sav, VP of Sales for Pipedream. “We are proud to be a part of this program and will continue to add new e-learning courses as Williams Trading University expands.”
“As an adult novelty veteran, I know store owners are hesitant to encourage employees to use the internet on the retail floor.” Robert Pyne Jr., VP Williams Trading Co. “That’s why we specifically designed Williams Trading University with 24 hour access that is smartphone, iPad and tablet compatible. Store owners can either monitor their employees training or receive a copy of their employee’s course certificate to verify their participation.”
Williams Trading University’s cocktail party launch is scheduled for Sunday, September 14th from 5pm -7pm in the Tropical room at the RIO (Next to ILS).  The Williams’ sales team, support staff and participating vendors will be on hand to answer any questions and discuss the courses they developed. Retailers and press are encouraged to attend.  Retailers who sign up for Williams Trading University at the cocktail party launch and during ILS will receive an additional 5% off their trade show order. Contact your Williams Trading Co. sales representative for more information at 800-423-8587.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.