Williams Trading Co Introduces 2 New TENGA E-learning Courses

Pennsauken, NJ- In support of the TENGA line, Williams Trading Co has exclusively launched 2 new e-learning courses that feature all TENGA products and a course introducing the Spinner Spiral line. These new e-learning courses are geared to help train on the product features and benefits to help learners gain better selling techniques on the latest TENGA products.

With the most innovative male masturbation sleeves in the industry, TENGA has been leading the way since 2005. In the introduction to TENGA course, users get introduced to what TENGA is known for, such as their unique egg masturbators and distinctive cup series. With the TENGA Cup Series, you’ll find easy-to-use pleasure items, with a variety of functions! The Standard CUP Series provides a variety of functions from the suction, malleability to multiple insertion options, while the UltraSize Series provides an optional size boost! The TENGA Egg Series offers different strokes from different Yolks! This product is perfect for users to learn about and the unique features make it a bestseller!

The second TENGA course is on the TENGA spinners and accessories line. The TENGA spinners series has an all-new internal coil makes the SPINNER twist as you insert, sending unbelievable sensations with each stroke! It allows consumers to enjoy a unique sensation like none other. This innovative item is best-selling and can be paired with great TENGA accessories for an easy upsell. This course will educate users on how to elaborate on the unique features of this item and pair it with the perfect TENGA accessory.

“TENGA has a great reputation and customers love their products. Their products are best sellers and developing a new WTU university e-learning program was the perfect way to help users learn about the unique features and benefits of this product line,” Says Rich Pyne Vice President Sales.

You can view the Williams Trading University modules here on the TENGA product line. This new Product line is being supported with a free e-learning from Williams Trading. Contact our knowledgeable sale reps for pricing and new orders.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of our vendors. Since its September 2015 launch, WTU certified over 85,000 store associates, impacted retail sales growth and providing a better store experience for all customers. View the complete portfolio of e-learning courses here at www.wtulearn.com

The full TENGA product line is now in stock for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 43 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Presents 2016 Course Curriculum, over 32,000 associates certified to date.

wtuPennsauken, NJ. – Williams Trading University (WTU) is pleased to present the 2016 e_Learning course curriculum catalog which can be viewed here. WTU is the adult industry’s only award-winning retail education program and was received an XBiz “O” Award for Best Marketing Campaign; 2015.

Visit the course selections here

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Currently, there are 73 online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch.” Scott D., Director of Sales & Marketing for Williams Trading Co. “We easily surpassed that goal and proudly report over 32,000 course certifications have been downloaded and awarded to our adult retailers. This is an amazing milestone especially since it has happened before we anticipated.”

Each WTU course is approximately five to seven minutes long which keeps the user’s attention with easy to understand information. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.

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“E-learning has definite benefits over traditional classroom training. While the most obvious are the flexibility and the cost savings from not having to travel or spend excess time away from work, there are also others that might not be so obvious,” says Erin Viereck, WTU content developer. “Compared to manufacture on-site product trainings, it’s less expensive to produce, self-paced and moves faster. This is partly because the individualized approach allows learners to skip material they already know and understand and move onto the issues they need training on.”

E-Learning eliminates the problems associated with different instructors teaching slightly different material on the same subject. For company-based training, this is often critical. It can work from any location and any time. And, e-Learning has a higher retention rate than traditional product trainings with use of learner interactions because of the many elements that are combined in e-learning to reinforce the message, such as video, audio and quizzes. There is also the ability to revisit or replay sections of the training that might not have been clear the first time around. Try that in a crowded room!
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales.” Bob Pyne Jr., President & CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”

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Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” Viereck continues. “This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”

WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, at the same time. This triple-whammy approach has significantly lifted sales on the retail floor according to our customers.

To learn more about WTU, contact a Williams Trading sales representative at 800-423-8587 or visit http://www.WTUlearn.com today.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Expands With New Courses from Hott Products and Doc Johnson

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Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to announce the most recent growth of Williams Trading University (WTU) with the addition of new courses sponsored by Hott Products and Doc Johnson. This latest expansion of coursework brings the total to 47 free retailer trainings that are exclusive to Williams Trading customers.


Hott Products offers two courses: Bachelorette Party Planning 101 and All About Edibles.  Hott Products is your perfect partner for planning a rocking Bachelorette party.  This course includes a free checklist that you can use to increase sales of these fun and profitable items. It’s a great organizational tool and it offers merchandising support to help retailers organize the maze of party products.  All About Edibles helps a retailer make sense of the hundreds of edible novelties produced by Hott Products. This course explains how the sense of taste is incorporated into intimacy and what products are best suited for your customers’ individual preferences; whether sweet, sour, mint or chocolate flavored items.


Doc Johnson e-Learning course is titled The OptiMALE Man. Designed just for men, the OptiMALE line of pleasure products and personal care items will be sure to boost your sales within this key demographic. All of the features and benefits of OptiMALE are discussed as well as great selling aids are available for download, such as selling sheets and an OptiMALE guide to wearing cock rings.
WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

Williams Trading University Expands Award-Winning E-Learning With New Courses And Awards Program

Williams Trading University Expands Award-Winning E-Learning With New Courses And Awards Program

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Pennsauken, NJ. – Veteran adult distributor Williams Trading Co. expands the base of Williams Trading University’s (WTU) e-learning catalog to over 50 available courses. WTU now includes modules from LELO (How to Sell High End Products), Blush (The Features and Benefits of Real Nude) and Dr.Clockwork (All About Violet Wands).
WTU is the adult industry’s first-ever e-Learning platform that is free to retailers and their employees. Retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training properly training their sales reps.
“The overall response to this program has been extremely positive; as of today we have certified over 6,000 learners.” Scott D., Director of Sales & Marketing. “We now have mainstream adult retailers and online ecommerce partners participating in this e-learning program every day across the globe.”
To kick up our e-learning program another notch, we are excited to announce the Cyber Scholar Award Program. This program rewards e-learning associates with premiums for completing a course certification. “In addition to the premium earned with certification, individuals and stores are entered into our prize pool for recognition.” Erin V., marketing & vendor liaison. “During the month of February we are offering (5) different store prizes including a collectible autographed novel from E.L. James, the famed author of Fifty Shades of Grey.”
WTUlearn.com is available 24/7 on line and can be accessed with a PC, Tablet or smart-phone for up to date e-learning.To learn more about WTU and its Cyber Scholar Award program, visit www.WTUlearn.com.

Cyber ScholarWilliams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Williams Trading University Expands for 2015

trainingPENNSAUKEN, N.J. — The popular Williams Trading University e-Learning program on Friday announced plans to expand its catalog to 38 online courses that are free to Williams Trading Co. customers.

New content includes retail sales training sponsored by B Swish, Bodywand, Nasstoy and mini courses featuring Lelo, Pocket Dungeon and Cloud 9 Novelties.

B Swish is an industry original line of fun and affordable personal massagers. Adult retailers and their employees can learn about their 2015 product line including the Premium, Deluxe and Classic ranges. Retailers also can participate in an instructional selling simulation. The Bodywand learning module covers the features and benefits of the iconic massager that has stood the test of time.

Nasstoy expands their online training with pertinent selling techniques for their RAM line, products designed to enhance male pleasure. The RAM Collection by Nasstoys includes six categories of products.

“Williams Trading University has graduated over 2,000 users from its assortment of free online trainings,” said Erin V., marketing & vendor liaison. “With more courses in production, we anticipate continued success of this program in 2015 and encourage our retailers to experience an increase of sales on their retail floor.”

Mini courses offer learners a brief introduction (or refresher information) on the unique features and benefits of their products. For example, Pocket Dungeon introduces retailers to the multiple components included in their bondage travel kit. Lelo teaches retailers how to spot and sell to customers looking for a luxury item. Cloud 9 Novelties reviews the features and benefits of a value-priced line of silicone dildos.

“Our retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training; the typical increase in sales expected with this program is a minimum of 10 percent,” said Scott D., director of sales & marketing.

Williams Trading University is a program exclusive to Williams Trading Co. accounts. For more information, contact a Williams’s sales representative at 800-423-8587 or visit wtulearn.com.

Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS OnSeptember 14th

Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS On September 14th

trainingPennsauken, NJ – Veteran distributor Williams Trading Co. is pleased to announce the first-ever E-Learning platform, Williams Trading University, specifically for adult retailers. Williams Trading Co. will pre-launch this program at a cocktail reception September 14th, 2014, 5pm – 7pm at the Tropical Room (next to ILS) in the RIO, Las Vegas, NV.
Williams Trading University will be available for live demonstrations at the Williams Trading Co. ILS booth #647-750.
Williams Trading University is a FREE E-Learning program available exclusively to existing and new Williams Trading Co. accounts. Co-sponsored with 26 adult manufacturers, online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits, features, and a seminar that explains its importance to the customer, their needs and well-being.
“E-Learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Wal-Mart.” Scott D., Director of Sales & Marketing for Williams Trading Co. “By implementing E-Learning to store owners and their employees, we are confident retailers will see a significant lift in sales because product features and benefits, cross-selling and up-selling techniques are being reinforced.”
Each E-Learning course is approximately five to seven minutes long which keeps the user’s attention with easy to understand interactive information. The courses made available in the initial launch do not compete or sell over each other; but, rather offer the broadest spectrum of information available for retail training. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and can train new employees.
Williams Trading University courses are supported by the following vendors: Pipedream, Jimmyjane, System Jo, Sportsheets, SI Novelties, Perfect Fit, Nu Sensuelle, Nasstoys, Lovehoney, Blush, Doc Johnson, Maia Toys, Kheper Games, Shunga, Nature Labs, Classic Erotica, Wet, Topco, Jopen, California Exotic Novelties, Sierra Sage, My Evolved, Joy Division, Tantus, Fun Toys and Cloud Nine.
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made available from select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
 “Retailers are encouraged to use this free resource and build it into their new hire and employee training process.” Erin M., Marketing & Vendor Liaison. “Our sponsor vendors worked very hard to create fun courses, full of useful information that are as effective as an in store training. This makes Williams Trading University a cost effective retail must-have.”
Williams Trading Company first presented the concept of Williams Trading University to our vendors who participated at the Williams Trading Co. Spring VIP Show. “When I saw how easy it was to support a program that increased retail sales with full access education, the decision to participate was a no brainer.” Steve Sav, VP of Sales for Pipedream. “We are proud to be a part of this program and will continue to add new e-learning courses as Williams Trading University expands.”
“As an adult novelty veteran, I know store owners are hesitant to encourage employees to use the internet on the retail floor.” Robert Pyne Jr., VP Williams Trading Co. “That’s why we specifically designed Williams Trading University with 24 hour access that is smartphone, iPad and tablet compatible. Store owners can either monitor their employees training or receive a copy of their employee’s course certificate to verify their participation.”
Williams Trading University’s cocktail party launch is scheduled for Sunday, September 14th from 5pm -7pm in the Tropical room at the RIO (Next to ILS).  The Williams’ sales team, support staff and participating vendors will be on hand to answer any questions and discuss the courses they developed. Retailers and press are encouraged to attend.  Retailers who sign up for Williams Trading University at the cocktail party launch and during ILS will receive an additional 5% off their trade show order. Contact your Williams Trading Co. sales representative for more information at 800-423-8587.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.