Personal Tester Program for all Retail Associates from Satisfyer

Personal Tester Program Details Can be Found Here for the Partner Series and Satisfyer New Items

Buy and Get a Free Retail Display for your store front, along with FREE E-Learning from http://www.wtulearn.com and a FREE Personal tester for all store associates that qualify with e-learning.

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Williams Trading Co. back from ILS

Williams Trading Co.is pleased to report a very successful September ILS Show! In case we didn’t see you there, here’s a few highlights of the show below:
Sex with Emily sex expert Dr Emily Morse visits with Mara from Maia Toys in the Williams Trading Booth at last week’s ILS show in Las Vegas.
Emily Morse is a sex & relationship expert, author, talk show host & Bravo TV star. Sex With Emily is her podcast about sex, relationships and everything in between. As a “sexpert,” Emily is known for her non-judgmental advice, accessibility and humor.
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  • Williams Trading University Launch:  MAKE MORE MONEY with the industry’s first FREE e-Learning program exclusively available to Williams Trading Co. accounts.

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  •  Nu Sensuelle Homme Line for Men Available For Immediate Shipment: The complete line consists of the Homme Butt Plug (with the same power as the famous Point vibe) and the Homme Pro prostate massager with unique roller ball technology at the tip.
  • Exclusive US Distributor of JOYDIVISION: Williams Trading Co. is now the exclusive US distributor of JOYDIVISION A well-known and well-respected German manufacture of adult toys and sexual health & Wellness products.joy division
  • Exclusive Q4 Pre-Order Guide Now Available: Printed Fall 2014 Merchandising Pre-Order Guides showcasing exceptional retail display offers are now available exclusively to Williams Trading customers.

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  •  Williams Trading Co expands the successful Cloud 9 Product Line with a custom Premium Starter Kit: Cloud 9 offers a great product with an exceptional price point and is exclusive to Williams Trading customers.cloud 9
  • Williams Trading University Kicks off with Training with over 30 on line e-learning courses for new customers and active Williams accounts.IMG_4194
  • Nature Labs kicks off a full line just in time for the Fall Selling SeasonIMG_4210

Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS OnSeptember 14th

Williams Trading Co. Is Launching The Industry’s First E-Learning Program At ILS On September 14th

trainingPennsauken, NJ – Veteran distributor Williams Trading Co. is pleased to announce the first-ever E-Learning platform, Williams Trading University, specifically for adult retailers. Williams Trading Co. will pre-launch this program at a cocktail reception September 14th, 2014, 5pm – 7pm at the Tropical Room (next to ILS) in the RIO, Las Vegas, NV.
Williams Trading University will be available for live demonstrations at the Williams Trading Co. ILS booth #647-750.
Williams Trading University is a FREE E-Learning program available exclusively to existing and new Williams Trading Co. accounts. Co-sponsored with 26 adult manufacturers, online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits, features, and a seminar that explains its importance to the customer, their needs and well-being.
“E-Learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Wal-Mart.” Scott D., Director of Sales & Marketing for Williams Trading Co. “By implementing E-Learning to store owners and their employees, we are confident retailers will see a significant lift in sales because product features and benefits, cross-selling and up-selling techniques are being reinforced.”
Each E-Learning course is approximately five to seven minutes long which keeps the user’s attention with easy to understand interactive information. The courses made available in the initial launch do not compete or sell over each other; but, rather offer the broadest spectrum of information available for retail training. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and can train new employees.
Williams Trading University courses are supported by the following vendors: Pipedream, Jimmyjane, System Jo, Sportsheets, SI Novelties, Perfect Fit, Nu Sensuelle, Nasstoys, Lovehoney, Blush, Doc Johnson, Maia Toys, Kheper Games, Shunga, Nature Labs, Classic Erotica, Wet, Topco, Jopen, California Exotic Novelties, Sierra Sage, My Evolved, Joy Division, Tantus, Fun Toys and Cloud Nine.
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made available from select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
 “Retailers are encouraged to use this free resource and build it into their new hire and employee training process.” Erin M., Marketing & Vendor Liaison. “Our sponsor vendors worked very hard to create fun courses, full of useful information that are as effective as an in store training. This makes Williams Trading University a cost effective retail must-have.”
Williams Trading Company first presented the concept of Williams Trading University to our vendors who participated at the Williams Trading Co. Spring VIP Show. “When I saw how easy it was to support a program that increased retail sales with full access education, the decision to participate was a no brainer.” Steve Sav, VP of Sales for Pipedream. “We are proud to be a part of this program and will continue to add new e-learning courses as Williams Trading University expands.”
“As an adult novelty veteran, I know store owners are hesitant to encourage employees to use the internet on the retail floor.” Robert Pyne Jr., VP Williams Trading Co. “That’s why we specifically designed Williams Trading University with 24 hour access that is smartphone, iPad and tablet compatible. Store owners can either monitor their employees training or receive a copy of their employee’s course certificate to verify their participation.”
Williams Trading University’s cocktail party launch is scheduled for Sunday, September 14th from 5pm -7pm in the Tropical room at the RIO (Next to ILS).  The Williams’ sales team, support staff and participating vendors will be on hand to answer any questions and discuss the courses they developed. Retailers and press are encouraged to attend.  Retailers who sign up for Williams Trading University at the cocktail party launch and during ILS will receive an additional 5% off their trade show order. Contact your Williams Trading Co. sales representative for more information at 800-423-8587.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.