Williams Trading Co. Goes Pink And Offers Retailer Breast Cancer Awareness Month Support
Pennsauken, NJ – Veteran adult distributor Williams Trading Co. has taken the lead offering adult retailers full merchandising support promoting Breast Cancer Awareness Month during the month of October. This is signified by www.williamstradingco.com going pink and creating a retailer resource page that can be accessed HERE.
Every October, there is an explosion of pink ribbons as the nation honors Breast Cancer Awareness Month. Why? Because sexual health & wellness matters. Fifty two percent of all adult brick & mortar customers are women and breast cancer is the second most common kind of cancer in women. About 1 in 8 women born today in the United States will get breast cancer at some point. Here’s what adult retailers can do to support their female customers:
1) Inspire My October in store merchandising contest – an exclusive opportunity sponsored by CalExotcis. Retailers are encouraged to send in pictures of their in store merchandising of the Inspire line of products and Breast Cancer Awareness support using all the tools provided to them. Free swag and gifts with purchase are available by contacting your sales representative. The winning store will receive a gift basket of Cal Exotics products for all store employees.
“Cal Exotics donates a portion of the net profit generated from Inspire sales back to Living Beyond Breast Cancer (lbbc.org),” says Josh LeDuff, CalExotics marketing director. “The more retailers who participate, the more support we can give our friends and family affected by breast cancer. This is such a win-win for our industry and for the nonprofit sector.”
2) Pretty In Pink in store merchandising contest – an exclusive opportunity sponsored by Classic Erotica. Retailers are encouraged to send in pictures of their Breast Cancer Awareness support using promotional signage Classic Erotica provides them. The winning store will receive a gift basket of Classic Erotica products for all store employees.
“Classic Erotica is a wildly popular brand among women so it makes perfect sense to show our retailers support this October,” says Janette Bilodeaux, director of marketing. “Our products make women feel pretty, sexy and confident. This is so important to anyone struggling with breast cancer or recovering from it.”
3) E-Commerce Turns Pink – During the month of October,change the hue of your online store or web presence to pink to show your support of Breast Cancer Awareness Month.
“We want our adult retailers to go full-on pink during October so we’ve provided the tools and material they’ll need to be successful,” says Viereck. “ Web banners, logos and technical assistance can be accessed for free at Williams Trading Company.”
For more information regarding Breast Cancer Awareness Support, contact your Williams sales representative today at 800-423-8587.
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.