Williams Trading University Launches New Health & Wellness Course Sponsored By Dame

Pennsauken – Williams Trading University is pleased to announce a new course module on their Health & Wellness platform, sponsored by Dame.


Focusing on Female Intimate Health, Dr. Sunny Rodgers – who has worked closely with Williams Trading University and other sponsoring vendors on previous Health & Wellness modules – researched and wrote a course module that will teach retailers how to speak knowledgeably to customers about intimate health and wellness, which includes learning the different parts of female anatomy and what each part does – and how to activate those parts for the purposes of pleasure. 


Dame: Female Intimate Wellness will introduce e-Learners to the female anatomy, and while some parts are fairly well-known already – for example, the clitoris and labia – other parts might be new to retailers, such as the perineal sponge and the particular glands inside the vagina. Along with anatomy, Dr. Sunny invites course users to learn what each part of the anatomy does, how to activate it with pleasure products using examples from Dame, and health and wellness concerns that can affect intimate health. 


“Working with Savannah and the team at Dame provided the inspiration for this amazing educational course. Being able to share specific examples and applications for female intimate wellness and the pleasure products that assist with personal engagement was an honor for me,” says Dr. Sunny, on working on this particular module. “This course reflects Dame’s continued support of pleasure options in its many forms, and I know retailers will enjoy learning from it just as much as I enjoyed being a part of its process.” 

Dame began as a mission to close the Pleasure Gap experienced by those who possess vulvas, and their flagship product, the Eva, was designed by founders Alex and Janet and is regarded as the most crowdfunded sex toy in history. 

After the Eva, Dame designed the Kip, which was the first sex toy allowed on Kickstarter, and several more products followed. 

Dame Products has made a name for itself as a company with offerings of luxurious, well-designed products and has been featured prominently in mainstream media such as The Today Show, the New York Times, Forbes, and more. 


“When Dr. Sunny came up with the initial outline, Dame’s products really fit each segment so organically that it was serendipitous,” says Rachel M, who helps coordinate the courses for Williams Trading University. “While these courses are not product-focused like the ones on the original WTU platform, being able to use specific products to highlight the material helps retailers absorb the content, and give them an example that they can later bring to their customers.”


At the end of the course, users will be invited to take a short quiz to test what they have learned, and upon passing, register their completion. And in order to help retailers further, this course also contains a downloadable reference sheet that highlights key points of the module, as well as offering links for additional information on the subject. 


The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media. 


To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free. 

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account. 


Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com


Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com.



Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.

Minimum Retail Pricing

Adult Drop Shipmnet, Sex Toy Drop Shipment, Adult Novelty Drop SHipment

Minimum Retail Pricing E-Commerce MAP Policy: Branded MAP Policy Enforcement for Vendors Amazon and Non Amazon


WILLIAMS TRADING CO. and MUFFS & CUFFS are dedicated to providing your consumers the highest quality online purchase experience from all of our resellers. As such, we strictly enforce all minimum advertised price policies (MAP policy compliance) designated by our branded-vendor partners to protect their product’s imagery, trademark and pricing.

  • ALL Amazon restricted Brands listed below can not be offered or listed for sale within the Amazon Marketplace as a Reseller.
  • MAP policy compliance applies to all internet sales of our branded-vendor’s products sold in North America (including Canada) and internationally, except in countries where such policies are prohibited by law.
  • MAP policy compliance applies to all branded-vendor partners’ products offered for resale based on the current retail price they publish and, subsequently, is unique to each of our partners.
  • A WILLIAMS TRADING CO. and/or MUFFS & CUFFS customer is required to conform to the published MAP policy compliance established by each of the branded-vendor products you resell. You may not ADVERTISE any of the MAP products at a price below the designated MAP price outlined in their published MAP policy. However, this policy does not apply in any way to a reseller’s actual SELLING at set prices. Every online re seller remains free to set their own retail price for the branded-vendor products they carry.

It is the sole discretion of WILLIAMS TRADING CO. and MUFFS & CUFFS to reserve the right to review a reseller’s compliance with branded-vendor partner’s MAP policy. If it is verified a WILLIAMS TRADING CO. and MUFFS & CUFFS customer advertises a vendor-branded product below the MAP policy price, they will no longer be eligible to purchase or resell that branded-product line. Upon the terms and conditions of our appointed distribution agreements, we require our resellers to execute a MAP minimum advertising price policy agreement for all participating resellers.

Amazon Sale Restrictions

Additionally as an authorized distributor of the listed product lines, Muffs & Cuffs enforces distribution agreements pertaining to the direct sale of products that cannot be listed or sold on Amazon.com. For these products, Muffs & Cuffs internet and brick and mortar retailers cannot create or sell product listings without prior approval from the respective brands in which we hold appointed distribution agreements.


Vendor Map Policies by Brand , please review each brand before listing: Please click on the branded-vendor partner links below for a full list of their MAP policy compliance details.

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Understanding Adult Dropshipping

Understanding Adult Dropshipping

Adult Dropshipping with Williamstrading Co is a method of e-commerce where your online store sells a product from our data feed of over 17,000 products, and the final order is shipped direct to the consumer without you having to inventory or pack the final order.  Our drop shipping model is simple to use and allows you to focus on your e-commerce business and product selections.  

With this business model, approved Williams Trading Co adult drop shippers do not have to purchase products upfront or allocate space to inventory goods. You are charged for the drop shipping orders once you pass the order over to Williams Trading Co. (You are required to be approved with a wholesale drop shipping account with Williams Trading Co and integrated with our data feed).

How Does Adult Dropshipping Work?

Adult Dropshipping involves selling products through your online store, which are then fulfilled directly by Williams Trading Co. You have no initial investment in inventory, and packaging. All orders are paid for you as they are shipped to the consumer. We do all of the picking and packing of your Adult product to the final consumer.

The customer places their order in your online store

Your customer shops on your own website, placing items in your shopping cart. We offer over 17,000 adult items including all of the newest release items. All of these items are available in our data feed, which updates hourly.

Your store forwards the order to Williams Trading Co

Once you have received a new order, the order information is passed to Williams Trading Co for fulfillment. You pay the item’s wholesale price and keep your markup and profits. You must be approved with a Williams Trading Co wholesale account, and set up for drop shipping before this process can take place.


Williams Trading ships the order to the customer

Orders are shipped in a discreet envelope or package direct to the consumer. You can track the order on the wholesale ordering site, which will provide a shipping notification and status update — the customer never knows you’re an Adult dropshipper.

Your store informs the customer that their order has been shipped

The customer receives an email from your online store to let them know their order is on the way. The notification comes from you, not from Williams Trading Co. All of your shipping notifications are available on your wholesale account for communication to your customer

How Do I Get Started with Adult Drop Shipping?


Secure Online Application – To be approved as an Adult Drop Shipper with a Wholesale Account, you are required to have a completed Web Site. You must be an active wholesale drop shipper with Williams Trading Co, with a tax number for certification and a completed wholesale account application. 

Additionally, all drop shipment accounts are required to have a signed credit card authorization on file for all charges. Please use the link below to start the process.

IMPORTANT – The first step is to sign up here and submit the required forms:

STEP ONE Virtual Secure Application – *The first step for account consideration is to complete this virtual secure online dealer application form at the following link. https://fs11.formsite.com/RrjLGa/nz7utb0cfx/index.html

STEP TWO Sign Up ProcessBefore you can begin using the system, you must create an account. Account creation is simple and easy, and immediately after creating a username and password you will have access to our catalog of products.  

Sign up for an online account here  You won’t have access to place orders right away. To get access to place orders you need to apply online  to apply for an account please include your username on the form to help us expedite the application process.  Depending on your location, you may also need to complete other forms that you can find here

STEP THREE –  Sign Up Process Account Activation Linked to User Name Before you are able to order, however, you will need to contact an account representative and have a customer account set up and linked to your user name. This is not an automatic process to protect against fraud and requires our final approval after all virtual applications are completed and credit card accounts are on file for orders.

Please complete the required account set secure on line forms https://fs11.formsite.com/RrjLGa/nz7utb0cfx/index.html  to allow us to process your account for approvals. The expected approval time is 1-2 business days based on your completed application.

We look forward to completing your wholesale application. You can take a quick video tour of the warehouse here.