Williams Trading Co Adds Global Novelties As New Vendor

Posted on 02/23/2021 by Yeiraliz Williams

Pennsauken – Veteran distributor Williams Trading Co is pleased to announce the addition of Global Novelties, LLC to their lineup of vendors.

Following an all-digital tradeshow season in which buyers met with vendors through web meetings and scheduled Zoom calls, Williams Trading Co was excited to bring on products from this Boston-based vendor.

The distributor picked up 24 SKUs across four of Global Novelties’ product lines, including colorful battery-operated vibes from the Prints Charming™ Pop Tease Collection, and 10-function, rechargeable bullets from the Prints Charming™ Buzzed Collection that feature cannabis-inspired designs.

For those looking for something a little more glamorous, Global Novelties’ NIXIE™ line is the way to go. Like the Prints Charming™ Pop Tease assortment, the NIXIE™ products are battery-operated and offer 10 functions, accessible with a press of the jewel at the base of the vibe.

Along with cool and pretty vibrators, Global Novelties also produces the happy 🙂 ending™ line, which are geared towards those who were born with penises.

And finally, Williams Trading added (3) kits from The Daily Vibe™ line, which are geared towards men, women, and couples.

“This new product line is attractively packaged for adult retailers, and offered at a very, very positive wholesale price point for selection. We look forward to working with Global Novelties with the expansion of distribution for this product line with our brick and mortar and drop shipment partners,” says Scott D, Sales and Marketing Director for Williams Trading Co.

As a vendor, Global Novelties is committed to being environmentally friendly, offering zero-waste packaging that is fully recyclable and eco-friendly toy storage bags with every product.

Autumn O’Bryan, founder of Global Novelties, LLC, is not a newcomer to Williams Trading Co. “Twenty seven years ago when I joined the industry, Williams Trading was my first distributor and I continued to work with them as a buyer throughout my career. We have a long history together. It’s a bit surreal and super exciting to have come full circle and now be one of their vendors,” she comments, referencing her knowledge and familiarity with the veteran distributor.

Williams Trading Co supports this new vendor with a custom landing page and their products are being featured in the New Releases Flipsnack.

“Having first-hand experience working with their dedicated and seasoned sales team and utilizing their award winning WTU platform, I’m grateful for the opportunity to now have Global Novelties’ products available to Williams’ customers,” says O’Bryan.

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of https://dropship.williamstradingco.com/.

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 165,000 e-learning course completions and the number is still growing. Online courses are available 24 hours/7 days per week at www.wtulearn.com.

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Williams Trading New Releases | February 19, 2021

Posted on 02/19/2021 by Yeiraliz Williams

This Friday’s Newest Release, check out the newest release from Global Novelties, Calexotics, Evolved, MD Science Labs and more…

Download (PDF, 928KB)

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Williams Trading University Launches New CalexoticsⓇ Training Course

Posted on 02/05/2021 by williamstradingblog

Pennsauken – Williams Trading Co is pleased to announce a new addition to the CalexoticsⓇ family of e-Learning courses on Williams Trading University – Calexotics: Uncorked. This newest course will introduce learners to CalexoticsⓇ’ newest collection of products, which launched in December.

SE437025 Uncorked Pinot

SE437035 Uncorked Cabernet

SE437010 Uncorked Rose

SE437015 Uncorked Merlot

The new e-Learning module for the Uncorked™ line introduces learners to each of the four new vibrators, detailing the features and benefits of each. Each product is also discussed in a short, engaging video from CalExoticsⓇ own resident Sexologist, Dr. Jill McDevitt, which further benefits retailers by giving some examples of how to introduce customers to each product.

As further support to retailers, Uncorked™ by CalExoticsⓇ also features downloadable Assets that can be used across social media platforms and in email blasts to customers. Additionally all of the Uncorked™ by CalExoticsⓇ products can be found on our Weekly Pics YouTube channel.

At the end of this short course, students will be directed to take a short certification quiz, and upon passing, invited to register their completion. As with all Williams Trading University courses, registration of completion will give users an entry into the monthly prize drawing; the more courses completed, the more entries into the drawing.

CalExoticsⓇ offers POS displays and signage to retailers for most of their product lines. Graphics and demo videos are also available to retailers.

For more information on how to obtain POS displays, testers, signage, and videos, contact your Williams Trading Co. Sales Rep.

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of https://dropship.williamstradingco.com/.

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 160,000 e-learning course completions and the number is still growing. Online courses are available 24 hours/7 days per week at www.wtulearn.com.

Wicked Sensual CareⓇ Pairs Up With Williams Trading University On Health & Wellness

Posted on 02/03/2021 by williamstradingblog

Pennsauken – Williams Trading Co is pleased to announce the addition of a new course on the Health & Wellness channel from Wicked Sensual CareⓇ.

Lube 101 – Sponsored by Wicked Sensual Care will give e-Learners a good foundation in lubricants, and cover several talking points that retailers should know in order to best serve their customers. Among these points are the ‘Whys’ of using lubricant, different ingredients that can be found in lubricants and their purpose, and market trends that affect consumers’ buying habits. As a retailer, being able to offer the right product for the customer’s needs is not only pertinent from a sales perspective, but also – and maybe most importantly – from a health and wellness standpoint as well.

Dr. Sunny Rodgers, who holds a Doctorate in Human Sexuality, as well as many certifications in the Sexual Health & Wellness field, worked closely with Wicked Sensual CareⓇ and the Williams Trading University team to create a course that will enhance retail knowledge and give those new to the adult retail channel a foundation to build upon.

“Lubricants are so incredibly important for consumer health and wellbeing, and it was very fulfilling for me to be able to work with the Wicked Sensual CareⓇ team to create such an impactful educational course. I know that retailers and their own end consumers will be able to find a lot of value in the lessons provided in this course and the many others available on WTU’s Sexual Health channel,” comments Dr. Sunny on working on this course.

Rachel M, Williams Trading University Coordinator and formerly a retail employee in an adult boutique herself, agrees with Dr. Sunny’s views. “There are so many types of lubricants out there, and consumers can get easily overwhelmed by the sheer number of choices. This course was created to help give retailers an overview on the subject – basically, Lube 101 as the course is titled. It’s not meant as a be-all, end-all course, but rather introduces the learner to the basics and topics that one really needs to know in order to best help consumers.

Having Wicked Sensual CareⓇ sponsor this course was a natural choice as the company focuses on producing lubricants that are very body friendly and safe for even the most sensitive of users. Committed to producing products that are vegan-friendly and paraben free, Wicked Sensual CareⓇ contributed their wealth of knowledge on formulations and ingredients while this course was under development.

“We at WSC are very excited to be part of the Health and Wellness channel. It aligns perfectly with our mission to offer lubricants that promote sexual health and wellness. Knowing what a great resource WTU is for retailers, we’re excited to see the impact this new channel will have as well,” states Jennifer Brice, Wicked’s Director of Sales.

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media.

To get this course – and other Health & Wellness courses – go to the Sexual Health and Wellness Channel and sign up for free.

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account.

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at www.wtusexhealth.com

Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there have been over 105,000 e-learning course completions and the number is still growing. Online courses are available 24 hours/7 days per week at www.wtulearn.com.

Helmet Grease Product Video Available from Williams Trading Co.

Posted on 02/03/2021 by williamstradingblog

Created by men for men, we at Helmet Grease appreciate the special nuances of the lube required for specific applications. Our Helmet Grease philosophy – your arsenal deserves a great polish! Made in the U. S. A. but created for the worldly man, Helmet Grease Arsenal Polish focuses on four main uses for personal lubricants. One lube designed for maximum pleasure by both partners whilst feverishly shagging. Another lube specially formulated for those nights and mornings when you just feel like polishing your own knob – no Thank You note required. A completely natural lube that feels like liquid silk. Try to edge with this one – you’ll lose every time!

Also, a Hybrid that looks and feels just like spooge. Its uses are only limited by your own imagination. By joining the Helmet Grease brotherhood, you’re guaranteed an amazing sexual experience every time! And no more being embarrassed at the check-out line! Additionally, we have created a forum so you can share your Helmet Grease experiences with your fellow sexual warriors.

Williams Trading University Sexual Health & Wellness Channel Adds New Module from Cloud 9 Novelties

Posted on 01/28/2021 by Yeiraliz Williams

Pennsauken NJ – Williams Trading University, the leader in e-Learning training for the adult channel with over 7,000 users and 160,000 completed courses, is pleased to announce the launch of a new course on the Sexual Health & Wellness channel.

All About Anal Enemas and Douches from Cloud 9 Novelties specifically focuses on Intimate Hygiene and common myths. This free content is available for all dealers and is a great resource for training retail employees, and comes with a downloadable Resource guide.

Written and narrated by Dr. Sunny Rodgers, the course covers different types of enemas and anal douches, the proper way to use the products, some Do’s and Don’t’s to keep in mind, and some fun historical facts – all delivered in Dr. Sunny’s distinctive engaging manner.

“I cannot say enough great things about the Cloud 9 team and being able to work alongside them on this project. Being able to create educational courses that will be so incredibly valuable to retailers and their end consumers has been an enriching process for me, and one that I am grateful to share with WTU’s Sexual Health channel,” says Dr Sunny on the creative process in developing this course.

“We see that the importance of in-store traning for the use of anal and doucing products helps store associates to choose and recommend the correct products and solutions. By offering this easy-to-learn content in the WTU format, all brick and mortar stores can participate in this training,” says Scott D, Director of Sales and Marketing at Williams Trading Co.

While the original Williams Trading University platform focuses on educating retailers on products and product lines, the Sexual Health & Wellness channel instead features content from accredited educators in the adult industry that covers a host of health and wellness concerns.

And like the Williams Trading University e-Learning platform, the Sexual Health & Wellness Channel is a free e-Learning channel available to anyone interested in learning about topics pertaining directly to sexual health & wellness, not just Williams Trading Co customers.

Following the course material is a short quiz to test learners’ newfound knowledge. Most modules also contain additional downloadable material for learners, and links to external academic resources mentioned within the course that enables e-Learners to deepen their knowledge of a subject.

Like courses on Williams Trading University, students are asked to register their completion, and each completion gains an entry into a prize drawing for a product from the course sponsoring partner.