System Jo Cloud 9 FREE LUBE Air Touch Promo


Cloud 9 Novelties Launches A Free System Jo H2O (1) ounce Lube Promo with all Air Touch Series

Pennsauken, NJ. – Cloud 9 Novelties is pleased to announce a Spring merchandising promotion featuring System Jo’s H2O lubricants. All brick and mortar dealers ordering any of the Air Touch (6) models will receive at no charge a FREE (1) H20 lube for all orders placed effective  March 15th and ending on April 30, 2019.


This Special Bonus offer allows our brick and mortar dealers to offer the lubricant as a FREE BONUS with a $9.9 retail value to consumers with the purchase of any Cloud 9 Novelties Air Touch Series. Cloud 9 Novelties offers the Air Touch I and Air Touch II in full size, the Air Touch III and IV all with dual suction and vibration features. Additionally, the handheld Air Touch III clitoral and nipple stimulator product will participate in this program.  


The System JO Hybrid is a silky smooth personal lubricant formulated with the finest quality Silicone ingredients and merged with our JO H20 water-based lubricant. The merging of the two products creates a cutting edge lubricant that is long lasting and silky smooth, yet washes out easily with water and does not stain. Personal lubricant is paraben free, oil free. 100% latex condom compatible.


“ Cloud 9 Novelties recommends System Jo as the preferred lubricant for use with Air Touch Series product line. The Air Touch series is a best seller now combined with one of the top-selling lubricant brands as a perfect match” Says Randy A Cloud 9 Business Development Rep.


The Cloud 9 Novelties product line is fully supported in the brick and mortar channel with retail testers for Air Touch products, along with counter displays, wall skin programs with planograms and (10) custom e-learning courses available at


At Cloud 9 Novelties, “We bring value to adult novelties”.  We are all about couples having the most fun at the best price. Only the best quality, body safe products are included in this fresh, new lineup of adult toys that are designed to sell. These toys are classically fashioned to offer the best experience at the best price. Cloud 9 Novelties’ crisp packaging is eye-catching with quick and simple feature callouts that are unique. Says Charlotte L Sales Rep Cloud 9 Novelties.


Cloud 9 Novelties products are exclusively available form Williams Trading Co and National Video Supply for wholesale orders. Drop shipment programs are also available from both distributors for all e-commerce accounts.



For ordering info and wholesale pricing please contact:

National Video Supply

800 586 1915


Williams Trading Co.

800 423 8587


Wet Reinvents with Clean Sexy New Look

LAS VEGASJuly 31, 2018 /PRNewswire/ — Trigg Laboratories, the maker of Wet® Lubricants, debuted a fully reinvented product line, new packaging and new products at the ANME tradeshow in Burbank, CA earlier this month.

Always vibrant and fun, Wet® has completely reimagined their entire brand with a clean, contemporary design aesthetic. Wet’s award-winning new packaging features a sleek, modern design, updated bottles and caps, and the latest advances in label and ink technology with tactile 3D printing.

In addition to a clean, new look, Wet has added new sizes, expanded their product line for women, and introduced a variety of new formulas and flavors.

Some of Wet’s newest products include Wet Hemptation™, a natural formula infused with organic hemp, as well as a new Desserts™ line with mouthwatering flavors like Salted Caramel, Bananas Foster, Crème Brûlée, Frosted Cupcake, and Whipped Cream. The expansion of their Elite Femme™ collection, developed for women by women, includes new Water Based, Cool Tingle and Silicone formulas in addition to the existing Water Silicone Blended product.

“It was incredibly exciting to debut Wet’s new packaging and new products at ANME! Customers are thrilled with the clean new look and everyone was buzzing about the new Dessert flavors – everyone that tasted them found them incredibly delicious just like the real desserts, without the bitter aftertaste experienced with other flavored products. We got great feedback on the new Elite Femme line, as well. This new feminine line was created by women for women. The energy in our booth was off the charts – we can’t wait to share everything with the rest of the world.”

StorErotica, a niche publication for the adult industry, also recently named Wet® as Lubricant Company of the Year for 2018. “It’s such an honor to be recognized in this way,” said Trigg. “Our teams have worked incredibly hard over the past six months to reimagine the Wet brand, develop new products, take our service and training to the next level, and ultimately deepen our commitments to our customers.  I’m incredibly proud of the work my team has done and all we’ve accomplished this year.”

New Wet products and packaging are already shipping to retailers and are available this month in adult stores and boutiques nationwide.

Founded by Michael Trigg in 1989, Trigg Laboratories, Inc. manufactures premium sexual wellness products including the world’s bestselling lines of personal lubricants and intimacy products.  Trigg Laboratories develops, formulates and packages all of Wet’s 80+ products onsite.  Currently available in nearly 70 countries worldwide, Wet® is available nationwide at all leading retailers where personal products are sold.





Williams Trading University e-learning program wins XBIZ’s 2019 Retail Education Training Program of the year

Williams Trading University was a proud recipient of the Retail Education/Training Program of the Year at last week’s XBIZ Awards.  WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Visit

“We were thrilled to be recognized with the Retail Education XBIZ Awards this year, In-store training and support of our customers is our primary focus with our vendors, our vendors have been very supportive in the custom development of this e-learning content, ” said Scott D, sales and marketing director at Williams Trading Co.

Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being.  To date, over 94,000-course certifications have been completed across the domestic US, Canada, and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate.  Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

New Lower Pricing from Screaming O on Selected Items

Screaming O reprices selected Rechargeables, now even more affordable for all wholesale retailers.

Click the link to order these newly priced items


Rechargeables Now Even MORE Affordable!

We’ve decided to make our rechargeables even more affordable!  Below are the items with re-calibrated pricing to help them move faster while bringing more value to you and your customers.  Under this new price adjustment promotion, we will ship you 1 FREE unit for every 3 units you have on hand.  This will lower your overall cost and allow you to lower the Retail Price down to our new MSRP on these items while maintaining  superior profit margins.


Charged® Tri-It!™
Wholesale: $24.98
MSRP: $59.95
Charged® Rub-It™
Wholesale: $24.98
MSRP: $59.95
Charged® scoop™
Wholesale: $24.98
MSRP: $59.95
My Secret Rechargeable Plug
Wholesale: $33.31
MSRP: $79.95

2019 Expanded Valentine’s Day Essentials Catalog with Special Offers from System Jo, JIMMYJANE, Kheper Games, Little Genie, and Cloud 9 Novelties.

Pennsauken, NJ. – Williams Trading is pleased to announce they have expanded their product offering in the new recently released Valentine’s Day Essentials Catalog now featuring new items from Kheper Games, Little Genie, Blush Novelties, System Jo, JIMMYJANE  and a special bonus rechargeable full-size wand offer from Cloud 9 Novelties. View the full Digital catalog here

“We are encouraging our retailers to stock up now as we anticipate a surge in sales during the Valentine sales season,” says Rich Pyne, VP Sales. “Featured items include edibles, bath bombs, lipstick vibes, massage, body misters, panty vibes, romance kits, perfumes, games and body scents. These Valentine’s day categories promote  intimate fun and are great for introducing customers who are new to adult products.”

Whether it is to spice up life in the bedroom or to make your next party a hit, Kheper Games will keep the action going! The new Kheper Games Bath Bombs category encourages couples to play, be romantic and have fun – a perfect recipe for increasing their personal intimacy experience. “ The Bath Bomb category has seen a strong increase in sales from System Jo, Kheper Games, Hott Products, and fits perfectly into the Valentine’s Day product for adult retailers, ” Says Charlotte L., Sales Rep Williams Trading Co.

Williams Trading Co is featuring a custom JO counter display Boldy Feminine which includes six actively trying four once lubricants, six renew vaginal moisturizers and six vaginal tightening serums. “This attractive point of sale display includes an eight inches wide counter display ideal for impulse sales during the Valentine’s with perfect placement on adult store counters,” Says Scott D., sales and marketing director.

Little Genie has been consistently turning out products that promote fun and enhance intimacy.  Little Genie continues to “push the envelope” in the design and creation of revolutionary new products. “The new F*ckers Sex Position suckers line has experienced very strong sales, and is an ideal item for the Valentine’s Day season,” Says Ron K., Sales Rep Williams Trading Co.

“Valentine’s Day is our favorite time of year,” says Deanna K., marketing and vendor liaison. “ It’s all about experiencing new levels of passion, fun, and romance. With the Valentine’s Day Essentials Catalog, it’s easy for our adult retailer partners to shop, stock up and share the love! You can easily click on each page and you are directed to the wholesale ordering page.”

As part of the special Valentine’s Day offers Williams Trading Co is offering the newest JIMMYJANE Focus Sonic Vibrator which puts couples in complete control. As part of this special offer, dealers will receive a free tester display including a counter stand and tester unit just in time for Valentine’s Day sales.

The Valentine’s Day Essentials Guide also includes special buys from Cloud 9 Novelties. The new Full-Size Wand Kit from Cloud 9 Novelties is deeply discounted and includes two bonus tips as the ideal Valentine Day Gift Idea.

Lora DiCarlo We Won a CES Robotics Innovation Award Then they took it back.

Then they took it back.

Gender-bias at CES is stifling innovation

Everything we do at Lora DiCarlo is rooted in sex-positivity and inclusion. We don’t hide what we do, and we firmly believe that women, non-binary, gender non-conforming, and LGBTQI folks should be vocally claiming our space in pleasure and tech – both of which are still heavily dominated by male-CEOs and executives. We also believe that society needs to drop the taboo around sex and sexuality – it’s a part of life and health that absolutely should be part of mainstream discourse. No shaming, no embarrassment, just the comfort and freedom to be yourself and enjoy your own body.

“We firmly believe that women, non-binary, gender non-conforming, and LGBTQI folks should be vocally claiming our space in pleasure and tech.”

That’s why we submitted our first ever product, Osé, for the CES Innovation Awards – one of the most coveted awards in tech and the perfect example of a space that needs to be shaken up and diversified. You see, we’re doing something that has never been done before – we’re making the world’s first hands-free device for the holy grail of orgasms — the blended orgasm. Our almost entirely female team of engineers is developing new micro-robotic technology that mimics all of the sensations of a human mouth, tongue, and fingers, for an experience that feels just like a real partner. The product even adjusts to each body’s unique physiology for a personal fit that hits all the right spots, leaving the hands free for better uses. We’re talking about truly innovative robotics.

Osé robotic massager for blended orgasmAnd you know what? WE WON. Lora DiCarlo was selected as a CES 2019 Innovation Awards Honoree in the Robotics and Drone product category for the Osé personal massager. It was vetted by the Consumer Technology Association (CTA, which owns and produces CES) and then a panel of independent expert judges in robotics scored it highly across all judging criteria; they saw the same marvel of cutting-edge technology that we did. A product that pushes the limits of engineering and design and opens the door to even bigger leaps in innovation, beyond even the sex tech uses.

Lora DiCarlo joined a small percentage of other products that were awarded such a coveted honor each year; this feather in our collective cap made years of research and engineering even more worthwhile and further validated our vision for creating innovative, inclusive products that change lives. My team rejoiced and celebrated. A month later our excitement and preparations were cut short when we were unexpectedly informed that the administrators at CES and CTA were rescinding our award and subsequently that we would not be allowed to showcase Osé, or even exhibit at CES 2019.

WHY? CES Keeps Changing Their Story 
The CTA has been extremely cagey on why they took away the award. Their first excuse was to cite this rule buried in their legalese:

Entries deemed by CTA in their sole discretion to be immoral, obscene, indecent, profane or not in keeping with CTA’s image will be disqualified. CTA reserves the right in its sole discretion to disqualify any entry at any time which, in CTA’s opinion, endangers the safety or well being of any person, or fails to comply with these Official Rules.

Putting aside for a moment the implication that women’s sexual wellness products are somehow immoral or obscene — if we didn’t fit their policy, how in the world did our application even get past the first round of vetting by CTA staff, let alone receive high marks across the board from their expert judges?

It’s also important to note that a literal sex doll for men launched on the floor at CES in 2018 and a VR porn company exhibits there every year, allowing men to watch pornography in public as consumers walk by. Clearly CTA has no issue allowing explicit male sexuality and pleasure to be ostentatiously on display. Other sex toys have exhibited at CES and some have even won awards, but apparently there is something different, something threatening about Osé, a product created by women to empower women.

Then in an even more insulting and frankly ridiculous assertion Gary Shapiro (CTA president and CEO) and Karen Chupka (Executive VP) sent a letter stating that our product was actually ineligible for the Robotics and Drone category entirely. Seriously? Our product that was designed in partnership with a top university robotics engineering laboratory (Oregon State University has ranked the #4 ranked Robotics Lab in the US), inspiring the genesis of OSU Professor John Parmigiani’s Prototype Development Lab. Osé is the subject of eight pending patents and counting for robotics, biomimicry, and engineering feats. We have a team of absolute genius woman and LGBTQI engineers (and a few wonderful men) working on every aspect of this product — including a Doctor of Mechanical Engineering with expertise in Robotics and AI and a Mechanical Design Engineer who specializes in Material Science with a background in Chemistry. Osé clearly fits the Robotics and Drone category – and CTA’s own expert judges agree.

Gender-bias Stifles Innovation

CES and the CTA have a long, documented history of gender biassexismmisogyny, and double standards – much like the tech industry as a whole. From the exclusion of female founders and executives to the lack of female-focused products allowed to exhibit on the floor – there are demonstrable issues with diversity. Gary Shapiro has even defended the use of scantily clad booth babes while denying that there is a hostile environment for women at CES. We’ve seen token concessions, like the attempted  50/50 split of female and male keynote speakers in 2019 after an all male lineup in 2017 and 2018 – but sadly it’s just cosmetic. It is not trickling down to who’s allowed a seat at the table.

Only 1 out of 100 CES Best of Innovation Award winners were female founded.

(that we could find, data is tough to come by)

There is an obvious double-standard when it comes to sexuality and sexual health. While there are sex and sexual health products at CES, it seems that CES/CTA administration applies the rules differently for companies and products based on the gender of their customers. Men’s sexuality is allowed to be explicit with a literal sex robot in the shape of an unrealistically proportioned woman and VR porn in point of pride along the aisle. Female sexuality, on the other hand, is heavily muted if not outrighted banned. You cannot pretend to be unbiased if you allow a sex robot for men but not a vagina-focused robotic massager for blended orgasm.

“You cannot pretend to be unbiased if you allow a sex robot for men but not a vagina-focused equivalent.

This double standard makes it clear that women’s sexuality is not worthy of innovation. By excluding female-focused Sex Tech, CES and CTA are essentially saying that women’s sexuality and sexual health is not worthy of innovation. Dismissing an innovation in micro-robotics and biomimicry because the technology is in a pleasure product makes a strong statement. It seems the CTA is just fine with “female-oriented” products like breast pumps, Kegel exercisers, and even robotic vacuums – things that also benefit someone else – but something that squarely focuses on women’s sexuality is off the table.

Included in the 2019 Robotics and Drones Honorees: 2 robotic vacuum cleaners, 1 robotic skateboard, 4 children’s toys, 1 shopping companion robot. Looks like all of women’s interests are covered, right?

“The future of healthcare might well be in the patent for a sex toy.”

CES is stifling innovation.
At its core these biases smother innovation by blocking access to funding, exposure, and consumers that could take brands and products to the next level. You never know how technology can be used, the future of healthcare might well be in the patent for a sex toy. But if CES and CTA are so intent on keeping women and sex tech out, we’ll never find out.

So the question in the end is: Why is CES threatened by empowered women and the products that empower them? My team and I will be asking these questions at CES and continue asking them, we’re fighting for our seats at the table, and we’re fighting for yours too.

How can you help?

If you’d like to get answers, we encourage you to make your voice heard:

    1. Share this letter with #CESGenderBias: 
    2. Join our newsletter at the bottom to get all the updates on CES, Lora DiCarlo, and the Osé launch!



LoraDiCarlo Official@LoraDiCarlo_HQ

We won a CES Innovation Award for Robotics and Drones – then they took it back. Why is CES still excluding women? @GaryShapiro @CES 

Our Sex Toy Won a CES Robotics Innovation Award, then they took it back

Gender-bias at CES is stifling innovation. Our product Osé won a CES Innovation Award for Robotics and Drones – then they took it back. Learn more about our campaign to bring more diversity to CES.

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Lora Haddock
Founder and CEO
Lora DiCarlo
Twitter: @loradicarlo_hq
Instagram: @loradicarlo_hq