50 Cent Endorses HEX Condoms, Sparks 400% Surge in Searches
SAN JOSE, Calif. — LELO says its innovative HEX condoms this week found an unexpected and organic fan in rapper 50 Cent.
The LELO mention appeared on the rapper’s Facebook page when he shared an OMG Facts article. “The multiple Grammy-winner shared his typically direct thoughts on the product, leading to several likes, comments and shares.
It led to an upsurge of search traffic and a record sales day for HEX on LELO.com, the company reports.
LELO CMO Steve Thomson said: “What a testament to the power of social media! To drive such a huge volume of interest from the back of a single Facebook post is amazing. While we of course would have liked an opportunity to make it clear that no condom is truly ‘unbreakable’ and so on, we can only welcome 50 Cent’s commitment to safe sex. The more condoms in the world, the better.”
LELO was mentioned in the past by celebrities such as Kim Kardashian, Gwyneth Paltrow, Caitlyn Jenner and most recently was featured on reality TV show “WAGS Miami” on E! Entertainment, and was featured in a Hollywood movie named “Christmas Party” with Jennifer Aniston and Jason Bateman.
50 Cent’s Facebook page currently has 37.5 million fans. Media attention continues to grow for HEX, which originally broke records when it broke its own crowd-funding goals on launch
Bielefeld, DE – Satisfyer and partner have won this year’s iF DESIGN AWARD with their successful products and are therefore amongst the winners of the world renowned design prize. The winners are the pressure wave stimulator Satisfyer Pro Penguin and the two partner vibrators partner and partner plus, which won in the discipline product and the leisure category.
The iF label is known worldwide for outstanding design services. The iF DESIGN AWARD is awarded each year by Germany’s oldest independent design organization. Amongst the 5,575 entries from 59 countries, the brands Satisfyer and partner were able to convince the 58-member independent, international jury with their innovative concepts and great design.
Both German brands were only founded last year, so it is a huge honor to be given an internationally established award after such a short period of time. Furthermore the iF DESIGN AWARD has been recognized as a trademark for exceptional design and is one of the most important design prizes in the world. “We are delighted that due to our focus on the wishes and needs of our customers and the consistent implementation of our design strategy, our products not only convince women and couples with their technology and application but also that this has been confirmed by an international jury of experts,” says Thorsten Helm, Design Manager of both brands.
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