Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to announce the most recent growth of Williams Trading University (WTU) with the addition of new courses sponsored by Hott Products and Doc Johnson. This latest expansion of coursework brings the total to 47 free retailer trainings that are exclusive to Williams Trading customers.

Hott Products offers two courses: Bachelorette Party Planning 101 and All About Edibles.  Hott Products is your perfect partner for planning a rocking Bachelorette party.  This course includes a free checklist that you can use to increase sales of these fun and profitable items. It’s a great organizational tool and it offers merchandising support to help retailers organize the maze of party products.  All About Edibles helps a retailer make sense of the hundreds of edible novelties produced by Hott Products. This course explains how the sense of taste is incorporated into intimacy and what products are best suited for your customers’ individual preferences; whether sweet, sour, mint or chocolate flavored items.

Doc Johnson e-Learning course is titled The OptiMALE Man. Designed just for men, the OptiMALE line of pleasure products and personal care items will be sure to boost your sales within this key demographic. All of the features and benefits of OptiMALE are discussed as well as great selling aids are available for download, such as selling sheets and an OptiMALE guide to wearing cock rings.

WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.