Williams Trading launches Sincerely by Sportsheets in Stock and Ready to Ship!


Pennsauken, NJ. – Williams Trading is now shipping the New Sincerely Line from Sportsheets! Sincerely and is in stock and available for immediate wholesale orders today. You can view these new releases at the following link.

Order Wholesale now at the following link

The Sportsheets Midnight line has now transitioned to Sincerely, the new line includes 16 transitioning and 16 New items. Williams Trading is excited to announce they are now carrying all of the new Sincerely items! Sportsheets listened to feedback and totally revamped their new line in comparison to their previous Midnight line. Their major upgrade includes new packaging with an exposed touch and window allows the customer to touch and feel the quality of the product.  This helps encourage customer connection. Sportsheets also incorporated a bright, welcoming color pallet, detailed understandable icons on every box and magnet closures to upgrade the quality of the packaging.
Imagine Sincerely, as a ‘love letter’ to people who want to explore their intimacy. This sophisticated collection speaks to people who have a desire to play and a curiosity to introduce bondage to their bedroom. The mission of the Sincerely line is to keep couples connected with elegance and a sense of adventure. In addition to the new look, Sportsheets released 16 new items this fall with the Sincerely Line. New items include an array of different bondage items including leashes, cuffs, collars and nipple clamps in lace and fur textures.
“The upgrade to the packaging gives an enhanced look to the brand. I believe the new Sincerely line has a great design and gives a very sophisticated feel for a great price point ” says Ron Kohls, Senior Sales Rep for Williams Trading.


In support of the new line, Williams Trading also offers Planograms and Testers for in-store support. There are currently two Planograms; one option includes all Sincerely products and the other option includes the 16 newly introduced items. Each planogram includes a vibrator display that allows for customer engagement with the product. Product testers are included with the purchase of the Planogram and can be placed on shelves or slat wall.
You can also find Sportsheet’s Sincerely product assortment in the 2018-2019 Fall Essentials Catalog released by Williams Trading Co. This digital catalog features Sincerely on pages 47-48 and can be viewed HERE. The flipsnack digital format of the catalog allows the user to download it as a .pdf or view page-by-page to shop for new items. As an added convenience, Williams Trading customers can log into the ordering site directly from each page that will connect them to the featured item for quick wholesale purchase.
Product is now in stock now for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit www.williamstradingco.com.


Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.


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