Lovehoney’s Ray Hayes conducts a Product Training Seminar at Williams Trading Co.

Commercial Director of Sales, Ray Hayes from Lovehoney meets with the Williams Trading Sales and Marketing Team in the U.S.

wtcpreorderguideprheaderWilliams Trading Co welcomes Ray Hayes the Commercial Director for Lovehoney at Williams Trading Co in Pennsauken NJ. Ray covered the new line of Lovehoney Fifty Shades products, Bettie Page and also previewed the new Rock Box Product coming this Fall. Lovehoney is extending the range of Fifty Shades products for the upcoming season in addition to providing simple point of sale pre-packs with tester displays.

ray

Ray Hayes Commercial Director Love Honey at Williams Trading Co

” The new additions to the Fifty Shades Official Collection is impressive, we particularly like the detail in the soft handcuffs and nipple rings” Erin V Product Liaison. ” The Masks on Masquerade Twin Pack will be a hit this fall with our dealer base and we look forward to promoting the new line. Lovehoney has focused on high velocity sku’s that complement the entire product range for retail.

Lovehoney is introducing the following new toys for 2014 from the Official Pleasure Collection:

All of the following new products will be available and in stock from Williams Trading Co.

  • Charlie Tango Vibrator
  • Vibrating Butt Plug
  • USB Vibrating Bullet
  • Vibrating Cock Ring
  • Clitoral Vibrator
  • Totally Soft Handcuffs
  • Handcuff Restraint Set
  • Pleasure and Pain Nipple Rings
  • Masks On Masquerade Mask Twin Pack
  • Spank Me Ruler
  • Bondage Tape Triple Pack
  • Bondage Rope Double Pack

In Store Support from Lovehoney for the Fifty Shades of Grey Product Range

Fifty Shades of Grey FS-54488In support of the Fifty Shades selling Season Lovehoney is offering (2) Free Standing Display pre-packs with sample testers. ” This well thought out merchandising plan utilizes a small foot print in store. This allows a dealer to showcase a full product range of the Official range of Fifty Shades of Grey Products on display. Scott D, Director of Marketing and Sales.

Our expert sales reps can work with store owners and e-commerce operators to provide guidance on the best selling official Fifty Shades of Grey items for this upcoming season. “We anticipate a strong holiday selling season during Q4 and will be prepared with inventory , point of sale material training and displays.” says Rich Pyne VP of Sales.

ILS in September is the time to Preview and Pre-Order the Official Fifty Shades Brand from Love Honey.

Fifty Shades FS-54489Williams Trading Co, will be showcasing the complete range from Lovehoney including Betty Page, Sqweel, and the Official Fifty Shades Collection from Lovehoney. In addition to the excellent in store support from Lovehoney with custom displays.

 

 

wtcu Williams Trading Co. will be announcing a new industry first E-learning program Williams Trading University. This program will offer a comprehensive E-Learning training program on the Fifty Shades brand available for all active Williams Trading customers at no charge. You can preview the range of products from Lovehoney by clicking on the Fall 2014 in Store Merchandising Guide.

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 About Williams Trading Co and Muffs and Cuffs

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff.

 

 

 

Lovehoney’s TV Docuseries Picked Up in 8 Countries

Lovehoney’s TV Docuseries Picked Up in 8 Countries

Lovehoney's TV Docuseries Picked Up in 8 Countries

BATH, U.K. — “Frisky Business,”a comedic TV documentary series about sex toy firm Lovehoney — has been snapped up in eight additional countries since its debut.

The series which was first screened on British TV in the spring is currently airing on Netflix in the U.S. and starts on the free-to-air Australian channel SBS2 on Friday.

Six countries in Europe have also bought rights to the six-part show: SBS Oy (TV5) in Finland, TVN in Poland, Discovery in Netherlands, VTM in Belgium, Metropole in France, and TV Norge in Norway.

A crew from Bristol-based production company Oblong Films spent five months filming at Lovehoney’s HQ in Bath and covered all aspects of the company – from the customer care team fielding intimate questions from shoppers to the returns department dealing with unwanted sex dolls.

The cameras were based at Lovehoney’s HQ from July 2013 to January 2014.

“We are delighted that Frisky Business is proving so popular around the world,” said Richard Longhurst, co-owner of Lovehoney. “The key for us was working with such a respected team of film-makers in Oblong . They produced a series which was seriously funny, but also a fascinating insight into what really goes on behind the scenes at a fast-growing international e-tailer.”

A spokesman for Oblong said, “It’s great news that ‘Frisky Business’ is having such an impact globally. It shows how retailers can benefit from collaborating with respected filmmakers. We are always looking for interesting companies to work with.”

Longhurst insists that the Oblong crew was given unfettered access and Lovehoney.com had no say over the final edit.

“A TV series like ‘Frisky Business’ is a great way to market Lovehoney to a global audience.
“I would stress, though, that making a TV series is not easy,” Longhurst added. “You have to provide engaging content for the cameras, which means that your staff needs to be wholly on board with the whole project.”

Out of their 130 staff members only two did not want to be filmed, “and obviously we respected their wishes,” Longhurst said.

Oblong also produced the one-off Channel 4 documentary on Lovehoney, “More Sex Please, We’re British,” which first aired two years ago and was also picked up globally.

Fifty Shades of Grey in Store Pre-Packs for the Fall Selling Season

Williams Trading Co. is offering the approved by EL James Pre-Pack Floor and Counter Display. 
Get ready for the fall selling season with these customized prepack displays. Each display pack comes complete with a tester set, available in a counter or floor standing display
Fifty Shades – In Store Merchandising from the Official Brand
fifty shades prep packs
Order Fifty Shades Pre-Pack Floor Standing Unit and Counter Display for your Retail Store.
  • Delivery Estimate is September 8th
  • The Floor Standing Unit “The Official Pleasure Collection” includes a tester for free with each item Item FS-5448 click here for Wholesale Cost
  • The Counter Display Unit ” The Official Sensual Care Collection” includes an attractive counter display with a FREE Tester for each products Item FS544489  Click here for Wholesale Cost

Fifty Shades FS-54489

Williams Trading Co. is offering the Full Line of Fifty Shades of Grey Products The Official Pleasure Collection offers a high quality yet affordable range of sex toys and bondage items. The range was developed closely with author E L James in the UK. These are the toys that she imagined while she was writing the books

Fifty Shades of Grey FS-54488

fiftyThe Official Fifty Shades of Grey Movie Trailer has been released, and this had quickly taken over the internet, trending on Twitter, Facebook and Google.

Williams Trading Co is in stock on the full line of official Fifty Shades of Grey Products for the pre-selling season including (2) Pre-Pack displays to assist with fall merchandising.

Fifty Shades of Grey is the best-known and most-recognized erotic brand in the
world.

 Fifty Shades of Grey – Interesting Facts – source Love Honey

Fifty Shades Facts

In becoming the world’s most-recognised erotic brand, the Fifty Shades of Grey trilogy
set new records for book sales around the globe. These facts and figures
will help your staff discuss the phenomenon with customers in store and online.

  • The Fifty Shades of Grey trilogy has sold more than 40 million copies worldwide
    More than 25 million copies sold in the USA, out-selling a popular series
    about a boy wizard.
  • The books have been reprinted more than 60 times.
    The first book, Fifty Shades of Grey, became the fastest-selling paperback book ever.205,130 copies of Fifty Shades of Grey were sold in one week.
  • Fifty Shades Darker, the second book in the trilogy, topped the New York Times
    best-sellers list for 15 weeks.
  • The trilogy has been published in 44 different languages.
    In the UK, sales of the trilogy are in excess of 12 million copies and the book has
    been reprinted 31 times.
  • Universal Features and Focus Features paid $5 million for the film rights to the trilogy.

FSOG-Distributor-Banner-468x60

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

Fifty Shades of Grey Trailer Released

Williams Trading Co. is offering the Full Line of Fifty Shades of Grey Products The Official Pleasure Collection offers a high quality yet affordable range of sex toys and bondage items. The range was developed closely with author E L James in the UK. These are the toys that she imagined while she was writing the books

fiftyThe Official Fifty Shades of Grey Movie Trailer has been released, and this had quickly taken over the internet, trending on Twitter, Facebook and Google.

Williams Trading Co is in stock on the full line of official Fifty Shades of Grey Products for the pre-selling season including (2) Pre-Pack displays to assist with fall merchandising.

Fifty Shades of Grey is the best-known and most-recognized erotic brand in the
world.

 Fifty Shades of Grey – Interesting Facts – source Love Honey

Fifty Shades Facts

In becoming the world’s most-recognised erotic brand, the Fifty Shades of Grey trilogy
set new records for book sales around the globe. These facts and figures
will help your staff discuss the phenomenon with customers in store and online.

  • The Fifty Shades of Grey trilogy has sold more than 40 million copies worldwide
    More than 25 million copies sold in the USA, out-selling a popular series
    about a boy wizard.
  • The books have been reprinted more than 60 times.
    The first book, Fifty Shades of Grey, became the fastest-selling paperback book ever.205,130 copies of Fifty Shades of Grey were sold in one week.
  • Fifty Shades Darker, the second book in the trilogy, topped the New York Times
    best-sellers list for 15 weeks.
  • The trilogy has been published in 44 different languages.
    In the UK, sales of the trilogy are in excess of 12 million copies and the book has
    been reprinted 31 times.
  • Universal Features and Focus Features paid $5 million for the film rights to the trilogy.

FSOG-Distributor-Banner-468x60

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.